From April 18 to 26, 2024, the "Brands Power Chinese Movies" Live Streaming for Nonprofit will take place again at the red carpet for the Opening Ceremony of 14th Beijing International Film Festival (BJIFF). The event will be hosted by Beijing International Film Festival Co., Ltd. and co-organized by Beijing Selection DM Convergence Media Studio and Zhongyi Daguan (Beijing) Cultural Communication Co., Ltd. Great stars will also be present at the event. 

　　

　　

　　

The event will be composed of three sessions. On April 18, at the “Beijing Satellite TV—Beijing Selection: BJIFF Live Sales”, a lot of brands will be invited and part of the proceeds will be donated to the China Film Foundation. With the red carpet for the Opening Ceremony, a number of film crews and renowned filmmakers will join the live broadcasting to talk with fans, publicize film, and cheer for the event and the Chinese film industry.

　　

　　

　　

The "Beijing Satellite TV—Beijing Selection" studio, established in August 2023, recorded a turnover exceeding 100 million yuan in the first year. @北京卫视京选(@Beijing Satellite TV—Beijing Selection) has been committed to building a platform for shopping in Beijing by presenting great products online from Beijing while transmitting the culture of Beijing. Beijing Satellite TV—Beijing Selection, as an exclusive undertaker of this event, strives to popularize the Beijing culture and Chinese film style to the fans from Douyin as an important attempt of the traditional media in the process of transformation. "Beijing Satellite TV—Beijing Selection", with unique characteristics of Beijing, will also showcase the film culture and brand ecology in diversified manners.

　　

　　

　　

The Nonprofit Livestreaming - Brands Power Film Industry Program initiated by Zhongyi Daguan (Beijing) Cultural Communication Co., Ltd. has been committed to building a value bridge between Chinese movies and Made-in-China (brand) since its inauguration in 2020. A dozen of activities have been held over the past four years, raising funds of more than 8 million yuan for the China Film Foundation. Meanwhile, the event has also received strong support from the industry. More than a hundred stars and filmmakers appeared at the studio to support the nonprofit undertakings. This year’s event, with the participation of Beijing Satellite TV—Beijing Selection, is believed to set a new charter for the public welfare cause of films in China.