"UME refers to the ‘Ultimate Movie Experience’, which is dedicated to bringing a significant cineplex vibe to users. Within more than 20 years of development, UME has operated 54 premium cinemas by the end of 2021 in 25 cities, China. In 2002, the first-ever UME cineplex ‘Huaxing’ debuted in Beijing， sparking the genesis of the Chinese multi-hall upmarket movie center. Huaxing is a detached building with over 4,000 square meters, equipped with 7 movie halls and 1,378 comfortable seats, and is also the first 5-Starred Cinema in China. In accordance with the principle of ‘being the lead for professionals’, and adopting the innovative technologies nowadays on hardware devices, Huaxing has been facilitated with IMAX, CGS, HeyLED, ALPD, and VIP halls. Additionally, the TOP box office (97.91 million emerged in Huaxing in 2010. With 20 years of ingenious management, UME interconnects with countless souls who love movies. In the future, we will continue to pursue a high-quality and people-oriented purpose to provide audiences with a cultural and fashionable entertainment space of movie life! "