Beijing China Film Marketing Co., Ltd (hereinafter referred to as "China Film Marketing"), which takes the development and operation of film derivative industry as its main business, is a wholly-owned subsidiary of China Film Corporation Limited. As an early domestic enterprise specializing in operation of film derivative industry, China Film Marketing is committed to providing high-quality entertainment & consumption experience of film derivative industry for Chinese film audience and consumers. Relying on the high-quality industrial platform and brand advantages of China Film Corporation, China Film Marketing, which adheres to the strategic concept of “building the whole film industry chain of China Film Corporation”, is deeply integrating the relevant resources of international & domestic film industry and also deeply exploring the development mode of Chinese film derivative which is suitable for Chinese marketing. The duty of this company is to build the band of Chinese film derivative industry for leading the healthy development of Chinese film derivative industry. Taking the “IP center strategy” as the development mode of derivative industry, China Film Marketing which take copyright development as the core and take authorized cooperation as the guidance, is widely establishing the cooperation between film IP and various products & brands & channels. It drives the efforts of copyright owners, brands, producers and channels, and it is leading the development of Chinese film derivative industry.