"BONAUP" is a brand licensing company independently operated by Bona Film Group, which is mainly responsible for integrating the value-added business of various companies of Bona Film Group. "BONAUP" relies on the advantage of whole industrial chain of Bona Film Group and takes the market as the benchmark, the strategy as the guide and the creativity as the core, aiming to provide the IP content with truly influences and vitality for the Chinese brand licensing market in film industry. "BONAUP" attaches great importance to all partners and strives to seek a win-win situation. In the initial development of film IP content, "BONAUP" cooperates all departments of Bona Film Group and provides professional brand tailored service, which including film investments, distribution and publicity, actors and movie theater management. Through the film production, commercial brand implant in the movie and derivative development of film business to showing different aspects of the brand image, also offer the authorized dealer to create unlimited and value-added space in their own business.