Forge Ahead with Insight for Future. The 12th BJIFF Theme Forum will be held from August 14 to 18.

　　Trailer of the 12th BJIFF Theme Forum 

2022 marks the first year of the 14th Five-Year Plan for the Development of Chinese Films and the year of the 20th National Congress of the Communist Party of China. Based on the achievements in the "extraordinary decade”, Chinese film industry will usher into a new historical stage. Behind the number changes of the screenings, box office, audiences and film output, what changes have taken place among the Chinese audience; how to enable more films with both commercial values and artistic values...

For this purpose, the BJIFF will specially organize 3 film power forums and 5 themed forums, and invite industrial professionals and young talents to focus on the issues such as film power, education on visual art, “peak” films, young filmmaker expression, improvement of film watching experience, innovation and improvement of film criticism. The event aims to expand the concept, elaborate the viewpoints and put forward the insights so as to come up with the ideas of higher quality. 

The schedule of 8 forums are as follows: 

　　Film Power Forum—A New Journey Ahead: Unremitting Pursuit of Dreams on a Journey toward a Brilliant Film Future

　　Time: 2:00PM-5:00PM, August 14 (Sunday), 2022 

As the opening forum of the BJIFF, the heads of major film companies, well-known filmmakers, experts and scholars will be invited to gather together. Apart from the summary of the achievements in the "extraordinary decade”, the forum will continue to inspire all filmmakers to stick to their original aspirations and forge ahead with courage. The topics at the forum include: Reviewing the achievements of major film companies in the past decade, what are the ideas of the filmmakers? Based on the achievements of industrialization and marketization of Chinese films, how can Chinese films improve quality and efficiency in the future and achieve high-quality development? How to make use of incremental activation of stock based on technological innovation, model innovation and content innovation to promote the development of film industry? How to get closer to the goal of a film power through resource reorganization and platform innovation? How to improve the quality of films, create masterpieces and promote the high-quality development of film industry? The expectations and prospects for the future development of film industry in China…  

 

　　Industrial Peak Roundtable Dialogue (In Alphabetical Order) 

　　Fu Ruoqing, Chairman of China Film Group Corporation, Chairman and General Manager of China Film Co., Ltd.  

　　Gong Yu, iQIYI founder and CEO with a doctorate degree in automation control theories and application from Tsinghua University.   

　　Huo Xuewen, Chairman of Bank of Beijing  

　　Li Weiqiang, Chairman of Poly Pictures Investment Co., Ltd. 

　　Wang Changtian, Chairman of Beijing Enlight Media Co., Ltd.   

　　Wang Jian’er, Chairman of Shanghai Film Group Corporation, and Chairman of Shanghai Film Co., Ltd.   

　　Wang Zhonglei, Co-founder, Vice Chairman and CEO of Huayi Brothers Media Corp.  

　　Yu Dong, Founder, Chairman and General Manager of Bona Film Group Co., Ltd.  

　　Zhao Haicheng, Chairman of Huaxia Film Distribution Co., Ltd.  

　　Zhuang Yan, Chairman of Changchun Film Group Corporation  

 

　　Filmmaker Roundtable Dialogue

　　Yin Li, famous director, representative works include The September of Mine, Zhang Side, The Knot, etc.

　　Lu Chuan, famous director, representative works include Kekexili: Mountain Patrol, City of Life and Death, Chronicles of the Ghostly Tribe, etc.

　　Bai Baihe, famous actress, representative works include Monster Hunt, Go Away Mr. Tumor, Love is Not Blind, etc. 

　　Huo Tingxiao, famous art director, representative works include Curse of the Golden Flower, The Battle at Lake Changjin, etc. 

　　Zhou Xinxia, famous editor, representative works include The Big Parade, The Case of the Silver Snake, Family Portrait, etc.

　　Gong Ge’er, Famous screenwriter, producer, representative works include The Wandering Earth, The Sacrifice, etc. 

　　Guest Moderator: Li Daoxin, Vice Dean at School of Arts, Peking University

 

　　Film Power Forum—Exploration, Pursuit and Creation of “Peak” Films

　　Time: 2:00PM-5:00PM, August 16 (Tuesday), 2022

　　How to comment the current situation of "high plateau without peaks" in Chinese film and television works? How to create "peak" film and television works from the perspective of screenwriter, director, performance, academic and other dimensions? How can the existing creative mechanism be improved in terms of producing "peak" works? What other aspects are worth exploring in creating the image of "the most beautiful China”? How to participate in the competitive export of international culture in terms of shaping the historical memory of globalization? This forum will invite the guests for discussion based on their own creative experience. 

　　Huang Jianxin, director, chairman of Beijing Film Association, representative works include The Black Cannon Incident, Back to Back, Face to Face, The Founding of a Republic, etc.

　　Zhang Ziyi, actress, representative works The Road Home, Crouching Tiger, Hidden Dragon, etc. 

　　Liu Haoran, actor, representative works include Beijing Love Story, Detective Chinatown, etc.

　　Lan Xiaolong, screenwriter, representative works include The Battle at Lake Changjin, Soldiers Sortie, My Chief and My Regiment, etc.

　　Shu Huan, screenwriter, vice chairman of Beijing Film Association, representative works include Call For Love, Lost in Thailand, Lost in Hong Kong, etc. 

　　Huangfu Yichuan, research fellow at the China Film Art Research Center, president and editor-in-chief of Contemporary Cinema

　　Tan Zheng, research fellow at the Film Art Center of CFLAC, editor-in-chief of Film Art

　　Gust Moderator: Hao Rong, Deputy Secretary of the Party Committee and President of Central Academy of Drama, professor, doctoral supervisor. Convener of the review team for the Discipline of Drama, Film and Television Studies of the Academic Degrees Committee of the State Council

 

　　Film Power Forum—Innovations and Improvements in Film Criticism in the New Era

　　Building a film power needs to build a strong film industry. By observing the film industry practices and operating laws of the global film powers, we can see that: it’s an important measure to building a strong film industry through planning and producing brand film series based on audience. The actors and narrative mode are regarded as the important step to build a brand. According to the laws of brand management, the film industry attaches great importance to the film popularization and typification, and integrates the audience and the film together so as to accept and appreciate the film, meet the spiritual and aesthetic needs of the people in China as well as the world, influence the world and take the global market. The film reviews in the new era will focus on the people, take the favor of the masses as the starting point, extend the angle and space of film reviews from the perspective of the film industry, the works and the community and audiences, and build a new ecology of film reviews in line with the goal of building a film power. All are the important topics of this forum. 

 

　　Keynote Speech: Path Exploration and Theoretical Reference for the Building of A Film Power

　　Hu Zhifeng, Vice President of Beijing Film Academy

　　Yin Hong, Professor at School of Journalism and Communication, Tsinghua University

　　Wang Yichuan, Chairman of the Beijing Literary and Art Critics Association

　　Chen Xuguang, professor of Peking University

 

　　Roundtable 1: Path Exploration for a Film Power — Film Production and Performances

　　Wang Hongwei, Professor of the Directing Department, Beijing Film Academy, director

　　Yin Xiangjin, Senior Assistant to the President of Wanda Cultural Industry Group & General Manager of Wanda Film and Television Media Co., Ltd., founder of Innovation Media Power

　　Liu Chun, General Manager of China Film Co-production Corporation

　　Liu Hongtao, Chairman of Fun Age Pictures, producer of Moon Man.

　　Li Ning, Senior Vice President of New Classics Media Group and CEO of New Classics Pictures

　　Chen Jie, CEO of Easy Production

　　Liu Ye, actor, representative works include Cock and Bull, Beginning of The Great Revival, etc.

　　Guest Moderator: Zhang Wei, Executive Vice President of the China Film Critics Association. 

 

　　Roundtable 2: Innovations and Improvements in Film Criticism Based on Building A Film Power

　　Zhao Weifang: Deputy Director of the Film and Television Research Institute at the Chinese National Academy of Arts 

　　Tan Fei, Founder of Talk Show Uncles, film and television producer, planner, film critics 

　　Zhang Bo, Vice President of Maoyan Entertainment

　　Wu Yanyu, Editor-in-Chief of DoMore, film critics

　　Guest Moderator: Wang Chun, Deputy Secretary of the China Film Critics Association

 

　　China Film Investment and Financing Summit—Film Investment and Financing & Construction of Film Power

　　What are the investment and financing environment as well as the changes for the film industry? What is the core advantage of film industry to continuously introduce capitals in difficult situation? From which perspectives can the film industry be optimized and improved to embrace capitals? With the help of new trends in investment and financing, what are the ways and directions for us to upgrade and develop the film industrialization? How can films and capitals join hands to achieve the goal of building a film power? All the aforesaid topics will be discussed at the summit.

 

　　Roundtable 1: Film Investment and Financing & Film Power

　　Rao Shuguang, President of the China Film Critics Association

　　Xu Tianfu, Vice President of Hengdian Group and Chairman of HG Entertainment

　　Jiang Defu, Executive President of Bona Film Group

　　Li Tingwei, General Manager of Poly Pictures Investment Co., Ltd.

　　Ye Ning, Film Partner of Zhewen Pictures

　　Gust Moderator: Zhu Yuqing, Director of the Film Investment and Financing Development Fund, China Film Fund, Founder of Online Film Market Co., Ltd. 

 

　　Roundtable 2: Film Investment and Financing & Film Industrialization

　　Zhou Jiandong, former Deputy Director General of the National Radio and Television Administration, Executive Vice Chairman of the China Film Producers’ Association

　　Huang Qunfei, Executive Vice General Manager of Huaxia Film Distribution Co., Ltd.

　　Liu Ruifang, CEO of Beijing Joy Leader Culture Communication Co., Ltd. famous film and television presenter, producer, investor and agent

　　Guest Moderator: Fan Zhizhong, Deputy Dean of College of Media and International Culture, Zhejiang University, Executive Dean of Academy of Humanities and Social Sciences, Zhejiang University

 

　　China Education on Visual Art Forum—China's Education on Visual Art over the Past Decade

　　China education on visual art has achieved rapid development in the new era with remarkable progress in discipline construction, professional construction and personnel training. In what aspects are these advances reflected? What kind of similarities and differences can be reflected in terms of the majors of the film, the radio and television art, the broadcasting and anchoring, netcasting, animation and digital media art? What are the influences on the cultivation of talents in related disciplines due to the industrial changes? How can the education on visual art respond to the opportunities and challenges in the new era resulting from the current film and television industry? All the aforesaid topics will be discussed at the forum. 

　　Hu Zhifeng is Deputy Secretary of the Party Committee and Vice President of Beijing Film Academy, the convener of the Review Team for the Discipline of Drama, Film and Television Studies of the Academic Degrees Committee of the State Council 

　　Ding Yaping, the head of the Arts Department of Communication University of China

　　Zhou Xing, Professor of the School of Arts & Communication (SAC) of Beijing Normal University (BNU), Director of the Professional Education Steering Committee of the Discipline of Drama, Film and Television of the Ministry of Education

　　Wang Haizhou, Dean of Graduate School, Beijing Film Academy, professor

　　Cheng Qiang, Dean of the School of Audio Visual Arts & Communication of BFA, professor.

　　Zhang Yan, professor at the School of the Arts & Communication (SAC) of Beijing Normal University (BNU)

　　Zhou Wen, Dean of Digital Media Department at the School of the Arts & Communication (SAC) of Beijing Normal University (BNU), professor

　　Zhang Gedong, Professor at the Anima, Communication University of China

　　Yu Mei, Dean of the Broadcasting and Anchoring School of CUC, professor

　　Guest Moderator: Zhang Guotao, Executive Director of Media Art and Culture Research Center, CUC, research fellow 

 

　　Young Filmmakers Forum — Youthful Expression and the Spirit of the Times

　　Young Filmmakers Forum will be dominated by young filmmakers to collect the vigor of youth and demonstrate the cultural confidence and responsibility of young filmmakers. 

　　Amid the changes unseen in a century, how can the film develop new ideas for artistic creation to reflect and embrace the times? How can the new mainstream films better integrate into the aesthetics of the times and achieve a win-win situation among the market, the reputation and the value transmission? How can young creators achieve innovative exploration in script creation, genre fusion audio-visual style? How to combine youthful expression with the spirit of the times so as bring inject vitality for film creation? How to find a balance between artistic pursuit and commercial value?  

　　Wen Muye, young director and screenwriter, representative works: Dying to Survive, Nice View, etc.

　　Yao Tingting, young director, representative works: Yesterday Once More, Love You Forever, Our New Life, etc. 

　　Huang Xufeng, the founder, CEO and producer of Factory Gate Films, representative works: Balloon, Dwelling in the Fuchun Mountains, etc.

　　Yu Xi, young screenwriter, representative works: 1921, Drug War, Blind Detective, etc.

　　Li Gen, young director, representative work: Before Next Spring, etc.

　　Li Zelin, young screenwriter, representative work: I Am What I Am, The Day We Lit Up The Sky, Run For Young, etc. 

　　Story Chen, young director, representative work: The Water Murmurs, Marina, A Woman’s Gaze, etc.

　　Yang Chenghu, Deputy Dean of the School of Arts & Communication, Beijing Normal University, professor

　　Chen Gang, Dean of the Department of Film and Media, School of Arts & Communication, Beijing Normal University, associate professor

　　Moderator: Yao Miao, hostess of China Movie Channel (CCTV6)

 

　　China Film High-Quality Development Forum—The Ideality and the Ideal of the Audience

　　Audience diversion has become a trend, how to bring audiences back to the cinema? This forum will discuss from the following three aspects: artistic creation, film technology and cinema operation. How to produce a high-quality film to attract audiences? How to bring comfortable audio-visual effects and viewing experience to the audience? How to further improve the operating capacity of the theater itself? The forum will bring together famous experts, scholars, directors, filmmakers, cinema managers, equipment manufacturers and other industrial experts, to discuss how to produce an attractive film from the perspectives of artistic creation, high-tech production and cinema operation, so as to provide comfortable audiovisual effects and viewing experience for the audience.

　　Zhang Wei, Secretary of Party Committee and Director of the China Research Institute of Film Science & Technology (Film Technology Quality Inspection Institute of the Publicity Department of the CPC Central Committee) 

　　Sun Xianghui, Secretary of Party Committee and Director of the China Film Archive (China Film Art Research Center), first-class literary editor

　　Fu Ruoqing, Chairman of China Film Group Corporation, Chairman and General Manager of China Film Co., Ltd.

　　Zuo Heng, Director and research fellow of Film Culture Research Office in China Film Archive (China Film Art Research Center), famous film critics

　　Pema Tseden, director and author, representative works: Balloon, The Silent Holy Stones, etc.

　　Nai An, producer, representative work: Blind Massage, The Shadow Play, etc.

　　Sha Dan, curator of the China Film Archive, curator of the BJIFF Out-of-Competition Section, the author of the Films: Retrospective of Film History and Curating Practice

　　Liu Da, chief engineer of China Research Institute of Film Science & Technology

　　Bian Wei, General Manager, Engineer of Huaxia Film Technology Co. Ltd. (Beijing), China Film Group.

　　Zhao Xiaoding, photographer, representative works: Hero, House of Flying Daggers, Cliff Walkers, etc.

　　Ding Yanlai, visual effects supervisor, representative work: The Wandering Earth, etc.

　　Guest Moderator: Huangfu Yichuan, research fellow at the China Film Art Research Center, president and editor-in-chief of Contemporary Cinema.

 

　　China Film Capital Development Forum—Digital Empowerment Shapes the Future

　　How can film tell the grand vision of the renaissance of a film power? How can film production get integrated into the grand narrative strategy of a technology power? How can film describe the great era with the audience? How can films achieve the maximum enthusiastic eulogization and market returns? How to train film talents to grasp the direction and pass on the spirit? The guests will discuss issues such as creating a new pattern of "1+3" integrated development with the Science Town as the mainstay, building the "digital film capital”, the integration of technology and film, etc.

　　Fu Ruoqing, Chairman of China Film Group Corporation, Chairman and General Manager of China Film Co., Ltd.

　　Hu Yaozhi, Vice President of Beijing Film Academy

　　Zhang Chiyu, director and screenwriter, representative works: Moon Man, Never Say Die, etc.

　　Li Ning, Senior Vice President of New Classics Media Group and CEO of New Classics Pictures

　　Jiang Wusheng, Founder and President of Beijing United Entertainment Partners Culture & Media Co.,Ltd.

　　Wu Chuliang, President of ZheShow Performing Arts Group 

　　Gou Lijun, Vice Director of the Committee of Science-Film & Television Integration, China Science Writers Association, Research Fellow and doctoral supervisor at the National Astronomical Observatories, CAS, Professor of University of Chinese Academy of Sciences, Executive Chief Editor of Chinese National Astronomy

　　Wang Shu, Vice Chairwoman of the Committee of Science-Film & Television Integration, China Science Writers Association

　　Moderator: Jiang Xiaohan, hostess of China Movie Channel (CCTV6)

　　The calm thinking and the dialogue to deconstruct the times will be unveiled in the scorching summer. From August 14 to 18, the 12th BJIFF "Theme Forum" will cast insight into the future with sharp dialogues through the image frames!