The launch of the Chinese domain “北京国际电影节.网址” will make it more convenient for users to access BJIFF's official website. By entering “北京国际电影节.网址”, users can directly reach the official site, where they can easily complete film submissions, media registration, and event reservations.

This is the world's first International Film Festival to use a Chinese-language domain name, setting a precedent for film festivals using such domains. “北京国际电影节.网址” will connect filmmakers worldwide with cultural confidence. Welcome to all film enthusiasts visiting “北京国际电影节.网址” to access the latest schedules and claim exclusive fan benefits.

Chinese domain names serve as “digital business cards” of cultural confidence. “北京国际电影节.网址” is easy to understand and remember, representing not only a technological innovation but also a medium for cultural heritage. By allowing Chinese users to access the site in Chinese, it bridges the gap with Chinese film enthusiasts, ensuring brand protection and authority while promoting Chinese characters as cultural symbols globally.

Beijing is the birthplace of Chinese cinema, and Chinese domain names exemplify Chinese culture on the Internet. The combination of the Beijing International Film Festival's brand philosophy with the cultural significance of a Chinese domain name will create an unforgettable festival experience.

Integrating traditional culture with modern technology is one of the highlights of 2025 BJIFF. The Beijing International Film Festival is not only a cinematic celebration but also a platform to promote Chinese culture worldwide. The adoption of the Chinese domain name marks an important step toward transforming BJIFF into a “Smart Film Festival”. As the theme of 2025, “New Quality Films Empowered by Technology, Showing Harmony in Diversity”, suggests, we're looking forward to using technology as wings and culture as roots, writing a legendary chapter of cinema in Chinese!