International sales companies, which act as critical hubs in the global film industry chain, remain committed to facilitating the efficient flow of cross-border film and television resources. They reach global markets with diverse cinematic content from Europe, Asia, North America, and other regions via professional curation, copyright acquisition, and distribution promotion. This helps high-quality works from various cultural backgrounds reach a larger audience. They not only broaden viewers' choices but also promote cross-cultural dialogue, injecting vitality into the global film ecosystem.
This vitality continues to unfold at this International Lounge. During last year's Beijing International Film Festival (BJIFF), the International Lounge facilitated over 120 industry meetings in just three days, enabling dozens of Chinese and international film and television companies to engage in highly productive exchanges and negotiations. Among them, Chinese company BlueMedia Times struck a deal with French film company Charades for Flow, which was released domestically on February 28 this year. Additionally, Australia's renowned Little Monster Entertainment learned about the project Caught by the Tides during negotiations. Ultimately, through continuous communication with the renowned French company MK2, they successfully completed the deal and secured the film's distribution rights in Australia and New Zealand.
At the 14th BJIFF International Lounge
The 2025 BJIFF International Lounge will once again bring together top film sales companies from all over the world. They will showcase films in a variety of styles, including feature films, documentaries, animations, and other genres covering action, science fiction, family, history, and other subjects. From leveraging the unique strengths of the Asian film market to deepening engagement with mature markets in Europe and North America, as well as exploring emerging markets, the International Lounge will serve as a vital bridge for film industry deals and collaborations. Here, cinema becomes a medium for cultural exchange - every negotiation could spark a cross-border partnership, and every deal signifies new possibilities for the film market.
International Sellers Scheduled to Attend
Company: TOHO GLOBAL
Country: Japan
Profile: TOHO Global, founded in 2023, is a subsidiary of Toho Co., Ltd. It handles the international business for Toho Co., Ltd. which is one of the leading entertainment conglomerates in Japan. Toho is best known worldwide as the producer of numerous Godzilla motion pictures and most of classic films directed by Akira Kurosawa. Toho is also the distributor of films, television programs and home video products, the owner of movie theatres throughout Japan and the licensor of merchandising properties. The films for which it is responsible for international sales include The Colors Within and Last Mile.
Company: SC FILMS INTERNATIONAL
Country: United Kingdom
Profile: SC Films International specializes in the global distribution, finance and production of quality theatrical and home entertainment content. Film executive Simon Crowe and tech entrepreneur and producer Matthew Joynes co-founded the London-based company in 2008. It focuses on 4-6 feature films per year, split between theatrical animation and commercially driven live-action and actively participates in co-production projects, especially between Europe and Asia. Recent works include Dragonkeeper, a Spanish-Chinese animated film, and Little Bone Lodge, a British thriller.
Company: PULSAR CONTENT
Country: France
Profile: PULSAR CONTENT is an international sales and co-production company promoting a variety of singular films. With a limited number of titles per year, it dedicates its full attention and expertise to all of them, enhancing festival exposure and developing a strong focus on innovative marketing, to facilitate the work of distributors. As part of the Logical Pictures family, PULSAR CONTENT is creating a “home for talent”, and bringing solutions to each step of the creation and distribution processes. The films for which it is responsible for sales include Niki and Two Women.
Company: PROTAGONIST PICTURES
Country: United Kingdom
Profile: Protagonist Pictures is a sales, finance, and production company with a proven track record of creative and commercial success. Based in the UK, the company handles films from around the world, always maintaining a strong focus on filmmakers with exceptional vision and storytelling skills. Each year, Protagonist Pictures collaborates with partners to fully executive produce a selection of projects, focusing on securing both private financing and maximizing public incentives/grants. On each project the aim is to ensure each film can be built in the most fiscally advantageous and financially responsible way possible, never losing sight of the distribution endgame. The films for which it is responsible for sales include The Brutalist, Sister Midnight and The Souvenir.
Company: VISION DISTRIBUTION
Country: Italy
Introduction: Vision Distribution is an Italian distribution company founded in 2016 by Sky Italia and five prominent Italian producers: Cattleya, IIF, Indiana, Palomar and Wildside. In 2020, Vision launched its international sales department. The company aims to create original and smart stories, able to reach the widest audience possible thanks to solid scripts, broad ideas and appealing talents. Its recent international successes include There's Still Tomorrow, The Eight Mountains, The Last Night of Amore, and Diamonds.
As the global film industry continues to evolve, the role of sellers is also constantly changing. They are no longer just content providers; they are key planners, negotiators, and connectors in the industrial chain. The 2025 BJIFF International Lounge is set to grandly open. It is more than just a platform for film deals; it is a global dialogue about the future of cinema. Here, we witness the flow of light and shadow and glimpse the next era of the film industry.
In order to further promote exchanges between domestic and international film companies during the BJIFF, to collaborate with more domestic and international film companies, the 2025 BJIFF International Lounge has now opened its registration channels. Companies interested in scheduling meetings with international programmers, buyers, and sales companies through the platform of International Lounge (International Programmers Gather at the International Lounge to Decode Film Festival Juries & Market Rules, and First Wave of International Buyers Announced - Join Us for Spring's First Cup of Coffee) can submit applications to: intlcommunications@163.com.
Email Subject Format: BJIFF International Lounge + Company/Personal Name
The following details should be included in the email body:
1. Company/Personal Profile in Chinese and English
2. Contact Information
3. Specify which International Lounge programmers/buyers/sales companies you wish to meet
4. Introduce the topic you would like to discuss, such as film pitching, film procurement, film sales, etc. (The more specific your proposal, the higher your chances of successful matching)
Application Deadline: March 30
By applying, you authorize BJIFF to include your company/personal information in the “BJIFF International Lounge Participant Directory” for overseas attendees' reference. Successfully matched meetings will be scheduled for in-person discussions at the film festival venue in Langyuan Station from April 19 to 21, 2025.
WeChat
