Time: April 23, 2025 (Wednesday), 14:00-16:30

Venue: Langyuan Station·O-stage

Host: BJIFF Organizing Committee,China Film Archive,Beijing Municipal Film Administration

 

The outstanding performance of this year's Spring Festival film season, particularly Ne Zha 2 entering the top five in global box office history, has boosted confidence in the film industry and drew audiences back to cinemas. However, the reality is that global cinema attendance is declining, and there remains a shortage of compelling films to meet audience demand. How to draw audiences back to cinemas has become a challenge faced by filmmakers worldwide. This forum, themed “Moving with the Times, Resonating with Audiences”, focuses on creative innovation. It explores how filmmakers can capture the emotions of the times, align with social psychology, and create works that resonate deeply with audiences, meeting the needs of a new generation of moviegoers.