The 10th Beijing International Film Festival (BJIFF) opened on August 22. To further boost the film industry heavily affected by the epidemic and promote market prosperity, the "China Film-Huaxia Film Presentation of the 10th Beijing International Film Festival", hosted by the Organizing Committee of the BJIFF, organized by China Film Co., Ltd. (China Film) and Huaxia Film Distribution Co., Ltd. (Huaxia Film), took place from August 22 to 23. The presentation is aimed to promote 57 upcoming outstanding domestic and foreign films in the second half of 2020 to boost the recovery of the Chinese film market.

A scene of the China Film-Huaxia Film Presentation of the 10th Beijing International Film Festival

　　Present were Li Xiaoming, a member of the Party Leadership Group and Vice President of Beijing Radio & Television Station and Deputy Secretary General of the Organizing Committee of the Beijing International Film Festival; Zhao Haicheng, General Manager of Huaxia Film Distribution Co., Ltd.; Zhou Baolin, Vice General Manager of China Film; Chen Lianbao, Vice President of the China Film Distribution & Exhibition Association and Chairman of the Film Distribution and City Cinema Chain Committee; Du Fang, Vice General Manager of Huaxia Film Distribution Co., Ltd.; Zhang Dayong, General Manager of China Film Beijing Distribution Co., Ltd. and General Manager of China Film Digital Film Development (Beijing) Co., Ltd., guests from cinemas, cinema chains and cinema management companies, representatives of film presenters and film professionals.

Li Xiaoming, a member of the Party Leadership Group and Vice President of Beijing Radio & Television Station and Deputy Secretary General of the Organizing Committee of the Beijing International Film Festival, delivers an address

10th BJIFF Returns with Hope, Teams Up with China Film & Huaxia Film for First Time

　　Due to the CCVID-19 outbreak in the first quarter of this year, the 10th BJIFF scheduled for late April was postponed. Over the months, under the strong leadership of the Party Central Committee led by General Secretary Xi Jinping, with the painstaking efforts of the whole nation, China has achieved significant strategic results and staged success in the fight against Covid-19 in the middle of this year. As the China Film Administration (CFA) issued a notice on July 16 for advancing the orderly reopening of cinemas amid normalized epidemic prevention and control, China's film industry entered a stage of full recovery.

　　To give full play to the wide and far-reaching influence of the BJIFF and boost the film industry hit hard by the epidemic, on the occasion of the opening of the 10th BJIFF, the BJIFF teamed up with China Film Co., Ltd. and Huaxia Film Distribution Co., Ltd., two domestic top film companies, to deliver a film presentation in Beijing from August 22 to 23. The activity is aimed to integrate the market experience and project resources of the three sides, to promote the prosperity of the film industry.

Zhao Haicheng, General Manager of Huaxia Film Distribution Co., Ltd., delivers an address

　　The opening ceremony of the presentation took place at New Colourful Clouds Cinemas, Beijing. Zhou Baolin, Vice General Manager of China Film Co., Ltd., first delivered an address, voicing his vision for the future development of the film industry. "We should firm up cultural confidence, and stick to creation and innovation, to boost the confidence in industrial development and empower the aspiration for industrial development," he said. The film industry was hit hard by COVID-19 in the first half of this year. Facing the restarting market, guided by CFA, Huaxia Film Distribution Co., Ltd. carried out a nationwide ticket presentation campaign by buying 4 million tickets and distributing them to medical workers and secondary school/college entrance examinees for free. "Next we will take successive measures to strengthen outstanding film promotion and improve targeted distribution service," said Zhao. To Chen Lianbao, Vice President of the China Film Distribution & Exhibition Association and Chairman of the Film Distribution and City Cinema Chain Committee, the support of China Film Co., Ltd. and Huaxia Film Distribution Co., Ltd. is of extraordinary significance at the early stage of work resumption. "As two leading state-owned film enterprises, China Film Co., Ltd. and Huaxia Film Distribution Co., Ltd. collected classics and inputting them into the market without dividends, which addressed burning film needs and effectively promoted the orderly recovery of the film industry." Li Xiaoming, a member of the Party Leadership Group and Vice President of Beijing Radio & Television Station and Deputy Secretary General of the Organizing Committee of the Beijing International Film Festival, hoped that "the presentation will inject impetus into the film & television industry that has just recovered from the epidemic, to promote outstanding domestic and foreign films in the second half of this year, and boost market confidence."

　　With the core purpose of "Share the Screen, Shape the Future", the activity will promote multi-field & dimension contents such as outstanding domestic and foreign films, Cinity Cinema System and film & television shooting & production equipment, to further deepen industrial cohesion, thus stimulating market vitality to the uttermost and empowering the film industry.

Zhou Baolin, Vice General Manager of China Film Co., Ltd., delivers an address

　　The presentation received positive response from 38 domestic cinema chains and 22 cinema management companies, and attracted 57 outstanding films from around the world. For domestic films, China Film Co., Ltd. and Huaxia Film Distribution Co., Ltd. teamed up with several presenters to promote 43 outstanding domestic films. Among these films, a suspense film Impasse and a comedy film My People. My Homeland directed by Zhang Yimou drew great attention. The former is his an new attempt at domestic genre films and the latter was produced by the "Chinese comedy film dream team", which will both hit domestic screens on October 1, 2020. Besides, another National Day holiday hit known as the new version of American Dreams in China -- Coffee or Tea, produced by Peter Chan, directed by Derek Hui and starring Liu Haoran, Peng Yuchang and Yin Fang, will appear in the presentation.

Chen Lianbao, Vice President of the China Film Distribution & Exhibition Association and Chairman of the Film Distribution and City Cinema Chain Committee, delivers an address

　　To respond to the national anti-poverty policy and eulogize the precious spirit of frontline devotion, the presentation brought together A Beautiful Life, a film based on anti-poverty official Huang Wenxiu, First Secretary of Baini Village, Xinhua Town, Leye County, Baise City, Guangxi Zhuang Autonomous Region; Fu Rong Ferry, a well-produced film that displays the exquisite iron art of the people in Jiahe, Hu’nan Province, shows the existential wisdom of the Jiahe people against the backdrop of the war and narrates a patriotic story in the last century; and The Blue Defensive Line, China's first documentary film on overseas peacekeeping to be released on September 18. The three patriotic films show the unique spiritual cultural charm of Chinese films and Chinese filmmakers' strong sense of responsibility.

　　Remarkably, you will be surprised to see the return of 2020 Spring Festival hits like Vanguard, an action film directed by Stanley Tong and starring Jackie Chan; The Rescue directed by Dante Lam and Legend of Deification, a domestic animated film hit. Legend of Deification has been announced to be released during the National Day holiday this year.

Guests from cinemas, cinema chains and cinema management companies, representatives of film presenters and film professionals attend the presentation

　　There is a ton of surprises among the foreign films for the presentation, including The Current War, A Beautiful Day in the Neighborhood and The Masquerade Hotel to be screened in mid-to-late September, upcoming The Aeronauts, The Invisible Witness, Extreme Cold, The Girl in the Fog, Children of the Sea and Leo Da Vinci: Mission Mona Lisa, as well as masterpieces like Kikujiro No Natsu and A Long Goodbye. With rich genres and subjects, strong production lineups and superb level, they will inject new multi-dimensional vitality into the Chinese film market. It is foreseeable that these films that will go on the market in a couple of months to come will stimulate the enthusiasm of the domestic audience for their outstanding quality, artistic charm and business potential, thereby promoting the orderly development of the film industry and create new glories.