On the afternoon of September 25, the China Film Marketing Summit themed “Film Marketing Development in the Era of New Consumption” was successfully hosted. In the era of new consumption, with the change of people's consumption concepts, the conventional rules of film production and distribution are being gradually broken. The event was focused on discuss about how to achieve the positive transformation of Chinese film marketing in combination with the development of market environment.

 

Film enterprise representatives, film marketing platforms, filmmakers, film professionals and film scholars were invited to carry out all-round discussions on film marketing development. At the event, guests exchanged experience, conducted heated discussions with a number of quotes, and contributed many precious opinions to the industry.