To attract the audience to the big screen, "we must accelerate the development of special effects in film technology, boost the study on cutting-edge, basic and key technologies, continuously improve the audio-visual effect and viewing experience in the theater”; enhance the artistry and technicality of film production and screening with double efforts; improve the business capability of theaters. 

 

China Film High-Quality Development Forum themed with "The Ideality and the Ideal of the Audience" will held on the afternoon of August 17 at Beijing Yanqi Lake International Convention & Exhibition Center. Some famous experts, scholars, directors, producers, cinema heads, equipment manufacturers and other industrial professionals will be invited to discuss how to produce an attractive film to audiences from the aspects of artistic creation, film technology and cinema operation, so as to provide comfortable audiovisual effects and viewing experience for the audience. 

 

1. Time: On the afternoon of August 17, 2022 (Wednesday)

2. Venue: Beijing Yanqi Lake International Convention & Exhibition Center -- Grand Ballroom

3. Organizer: China Film Archive 

4. Theme: The Ideality and the Ideal of the Audience