A pair of young lovers who have just walked out of the cinema hastily goes to a shopping mall to seek the same-style clothes of the protagonists in the movie. A child regarding the heroes in an animated movie as his idol pleads his mom to buy a set of puppies in his hero’s image. A die-hard fan for a film serial desperately collect all peripheral products of the film......
The above scenarios are more and more seen in our routine life. With the reputation and influence brought about by film screening, film derivatives will bring about ceaseless interests for the filmmaker in a long time after the film release. The huge market potential urges domestic filmmakers to pay attention to this huge “golden mine”. At the same time, more and more consumer brands hope to take advantage of the cultural clout to transfer the audiences’ favor for the film IP to the brands themselves. Meanwhile, bestow emotional concepts and values for products in a bid to let brands reach consumers better.
During the 2018 Beijing International Film Festival, another in-depth professional forum--The Way Forward for Chinese Post-Film Products and the 1st Summit Forum on International Film Derivative Products Development will be held in Beijing International Hotel. Following that, a two-day “Lecture of International Film Derivatives Development” will be held in Beijing Film Academy.
This forum is hosted by Beijing Shi Li Chun Feng Cultural Communications Co., Ltd., with its chief partner being China’s leading domestic film derivatives company Divine Horse Entertainment, and strategic partners being LKK, Egg Factory, 52TOYS, and Smartline Media, etc.
By then, the forum will take “Breakthroughs in Chinese Film Derivatives Industry” as the topic, and invite Beijing Film Academy vice chancellor Ni Yuehong, Divine Horse Entertainment president Guo Jie, LKK Innovative Design Group president Jia Wei, Egg Factory founder and CEO Zhang Gengliang, 52TOYS CEO Chen Wei, Smartline Media founder and CEO Zhao Ning, etc., to jointly discuss the status quo of the industry. The forum will be dedicated to building up a whole-industrial chain solution of film derivatives development, comprehensively and stereoscopically getting hitched with the copyright owner, operator, developer, application party, channels and derivatives brand owners and developers related to film IP, and promoting the implementation of domestic film derivatives development mechanism and pushing forward the benign development of the film derivatives industry.
To sign up for the forum, please dial up: 87728870, 13520608826
Or send your name, phone number, work unit and position to
Or scan the following QR Code to sign up.
Relevant Information
1. Title of Forum: The Way Forward for Chinese Post-Film Products and Summit Forum of International Film Derivatives Development (For short: Summit Forum of Derivatives Development)
2. Time of the forum: 9:00-12:00 of April 20, 2018
3. Venue: Function Room 5, 1/F, Beijing International Hotel Conference Center
4. Forum Content and procedure
