The past and present collide, the classic and innovation are combined

The collaboration of film festival and jewelry brand brings forth collision of the art and fashion communities

The 12th Beijing International Film Festival (BJIFF) and Italian fine jewelry and watch brand BVLGARI collaboration makes glowing interplay of splendid jewelry and film art. As the strategic partner and the official exclusive jewelry of the 12th BJIFF, BVLGARI will embrace the exciting future of light and shadow with its 138-year heritage of Italian style and dedication to the film art, and continue to write the immortal legend across centuries together with countless outstanding filmmakers and film fans.

　Anne Hathaway, Shu Qi and Zendaya (from top to bottom)

　　Portraying legendary bond

BVLGARI has kept indissoluble bond with film art since 1950s, witnessed immortal film classic in the following decades, and lit the way for the film art and generations of filmmakers. As early as the rise of Italian film industry, BVLGARI, born in the Eternal City of Rome, constantly inspired filmmaking with its ardent and joyful Italian style. From La Dolce Vita to the reputable Cinecittà Studios, BVLGARI made dazzling presence on big stars like Elizabeth Taylor, Audrey Hepburn, Ingrid Bergman, and Anita Ekberg.

　　Elizabeth Taylor and BVLGARI on and off screen

One after another touching story reveals the bond of BVLGARI and films on and off screen. Each inspirational collision sparks stunning moments, and witnessed the opening of exciting chapters in each other’s firm company. BVLGARI started making medals for the David di Donatello Award in 1956. The medal carry dreams, honors and constant pursuit of film art. Over the decades, BVLGARI’s fine jewlery has been worn by stars on Red Carpet, such as Anne Hathaway, Zendaya, Priyanka Chopra, Shu Qi, Isabelle Huppert, Adrien Brody, Natalie Portman, and Alicia Vikander. It has made a splash at major international film festivals, adding dazzling glow to the spotlight moment of exceptional filmmakers. 

　　BVLGARI’s Gold Medal for the David di Donatello Award

　　Anne Hathaway, Julianne Moore and Shu Qi (from left to right)

　　Co-opening splendid new chapter

With its passion for cinema, BVLGARI has been committed to the development of film industry for years. It has given huge support to the prosperous growth of multiple film festivals, including the Berlin International Film Festival, Festival de Cannes, Venice Biennale and Shanghai International Film Festival. And it has been engaged in the restoration and promotion of multiple classics, bringing history of films alive. BVLGARI took part in the restoration of the classic Cleopatra in 2013, with which it witnessed the love story between Elisabeth Taylor and Richard Burton before and after the film shooting. In 2014, BVLGARI donated fund to restore the Spanish Steps, recreating the romantic scenes from the Roman Holiday and the former glory of the city of Rome. From 2016 on, BVLGARI established long-term strategic partnership with Academy Awards charity party, creating bigger space for the shining of big stars and high jewelry. In 2017, BVLGARI continued its tradition of making custom medals for winners of Golden Goblet Award for Best Actor and Best Actress at the Shanghai International Film Festival to pay accolades for outstanding actors and actresses’ contribution to film art.

　　Elizabeth Taylor Wearing BVLGARI’s Serpenti Jewelry on the Set of Cleopatra

　　Audrey Hepburn and Gregory Peck on the Set of the Roman Holiday at Cinecittà Studios

　　The Restored Spanish Steps Give New Luster

The official partnership with the BJIFF will open a new chapter in the development of BVLGARI and cinema together. BVLGARI will carry forward its century-old Italian style and bring to Chinese cinema fresh inspiration with its extraordinary creativity and boldness. BVLGARI will take part in various sections of the BJIFF, paying tribute to the classics and supporting new creative forces, and helping Chinese cinema to continue to break new grounds.

　　BVLGARI’s High Jewelry: Eden The Garden of Wonders

In this wonderful summer of light and shadow, BVLGARI and many film stars will join hands to take film fans on an extraordinary journey of light and shadow, enjoy the splendid world on and off screen, and continue the timeless legend.