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Jojo Hui Yuet-chun to Serve as Final Jury for the 15th BJIFF Project Pitches: Crafting Cinema, Passing the Torch of Future
The 15th Beijing International Film Festival (BJIFF) has announced the juries for Project Pitches. Jojo Hui Yuet-chun, a senior filmmaker in the Chinese-language film industry known for her blend of humanistic warmth and business acumen, will serve this year's Final Jury for Project Pitches.
 Jojo Hui Yuet-chun, member of Final Jury for the 15th BJIFF Project Pitches
As early as the early 1990s, Jojo Hui Yuet-chun began her collaboration with director Peter Chan by serving as an assistant director on his debut film Alan & Eric: Between Hello and Goodbye (1991). In the 1990s, Jojo Hui Yuet-chun contributed to the creation and production of classic Hong Kong films such as He's a Woman, She's a Man (1994) and Comrades: Almost a Love Story (1997), taking on roles including assistant director, screenwriter, and producer. Entering the new millennium, Jojo Hui Yuet-chun shifted her focus to the role of producer, and was involved in the creation of many well-known film masterpieces. These include Perhaps Love (2005), The Warlords (2007), Bodyguards and Assassins (2009), American Dreams in China (2013), and Dearest (2014).
In 2016, SoulMate, produced by Jojo Hui Yuet-chun, was released. The film broke the mold of traditional youth films with its delicate portrayal of female growth, addressing the myth of realities of youth in a gentle yet profound manner. It garnered numerous accolades, including 11 nominations at the Hong Kong Film Awards and 4 nominations at the Chinese Golden Rooster Awards, becoming one of the most representative masterpieces in the history of Chinese-language films. In 2019, the film Better Days hit the big screen, with Jojo Hui Yuet-chun once again serving as the producer. The film transcended the typical framework of youth films by exploring the issue of school bullying, using sharp audio-visual language to address a pressing social issue and thus triggering widespread concern for the mental health of adolescents. It became a benchmark for the commercialization of realistic films. The film also won multiple awards and gained international recognition, being shortlisted for the 93rd Academy Awards for Best International Feature Film and the Generation Section of the 69th Berlin International Film Festival. In 2020, the film Leap, produced by Jojo Hui Yuet-chun, attracted significant market attention. The film skillfully combined passion and inspiration with the memory of the times, creating a masterpiece with epic qualities. It raised the bar for domestic sports-themed films.
Jojo Hui Yuet-chun on the Set of Better Days
Over the years, this all-round behind-the-scenes film professional has devoted all her time and energy to perfecting scripts and exploring themes. She admitted that selecting and perfecting scripts is particularly important for creators, and they “should possess a perspective that, with their own insights, can assess the market”. In order to realize the ideal of employing people who “both understand the laws of creation and have market predictions”, Jojo Hui Yuet-chun attaches great importance to the long-term cultivation of film ecology. She is enthusiastic about incubating young filmmakers and has supported emerging filmmakers on the Project Pitches platform many times, from script perfecting to resource matching, helping the new generation of talents who love movies get more opportunities.
Jojo Hui Yuet-chun also has a long-standing connection with the BJIFF. In 2017, the film This Is Not What I Expected, produced by Jojo Hui Yuet-chun, became the opening film of the 7th BJIFF and held its global premiere in the Beijing Film Panorama Section.
 Jojo Hui Yuet-chun (first from right) at the 7th Beijing International Film Festival
After-screening event of the opening film This Is Not What I Expected
Jojo Hui Yuet-chun joining as a jury this time will surely bring a creative vision that combines sincere feelings and industrial rationality to the BJIFF's Project Pitches. As a practitioner of the entire industrial chain spanning the golden age of Hong Kong and mainland films, Jojo Hui Yuet-chun is also a mentor and teacher for young filmmakers. With her keen professional insight and pragmatic work experience, she will nurture fresh talent for Chinese film and contribute to a virtuous ecological cycle.