Films and Life Outside Cinemas | BJIFF Movie Plus Energy Aggregation Successfully Concludes at Langyuan Station
Making a wish to AI Ji Gong, drinking the co-branded coffee in the film Endless Journey, watching outdoor movies, participating in live-action role-playing games, collecting character stamps of Three-Body IP, buying official peripherals of the film I Am What I Am, creating film posters with Douban Doupin, holding hands with “The Sixth Princess” of China Movie Channel (CCTV-6), wearing the same vintage costumes as stars, making personal digital human cards...
At the film & television crossover market of the BJIFF Movie Plus Energy Aggregation held at Langyuan Station, many people felt the colorful extensions of movies outside cinemas, and experienced the close combination of film, technology and leisure & entertainment consumption in a more vivid and intuitive way.
Over a hundred activities of the Beijing Film Market of the 14th Beijing International Film Festival (BJIFF) will take place at Langyuan Station. Apart from infield industry events, such as the Film Tech Red Carpet, Roadshow of the Project Pitches, Exhibition and Market Screening, the film & television crossover market of the Movie Plus Energy Aggregation, dedicated to creating “the BJIFF for everyone”, has become the main venue for the interaction between ordinary people and the BJIFF in a more relaxing and accessible way.
The Movie Plus Energy Aggregation, guided by the BJIFF Organizing Committee Office, hosted by Langyuan Station, and supported by the NetEase (Beijing) Digital Industry Center with crossover resources, has attracted 20+ film and gaming IPs, 60+ cultural and creative brands, and 20+ catering brands.
▌Endless possibilities outside cinemas with film and entertainment integration + digital and physical fusion
Outside cinemas, what film-themed crossover activities can be carried out? The Movie Plus Energy Aggregation has set a good example for the industry with so many creative activities.
At the film & television crossover market, young people were gathered at the emotion convenience store of BOM Xifanli, following the NPC detective to find the truth of the emotional material warehouse theft. This is a live-action immersive game with the 1v1 NPC interaction specially developed for the BJIFF, which is not only a real scene theater, but also a gaming and entertainment experience field. Visitors could get a citizen ID card of Xifan City on site, choose a side, experience acting while playing the game, and enjoy the fun of “role playing”.
In the exhibition area of Gifts from China Film Archive, the 4K restored version of the classic film Spiders (1927) as well as the “seven spider demons” interactive installation that was created based on the film attracted a lot of visitors to take photos. The exhibition area, featuring the photo installation that perfectly aligns with the emotions of today's young people, cultural and creative peripherals of the classic film with 4K restoration, and intangible cultural heritage experiences, enabled people to feel the infinite charm of film art in entertainment and leisure.
Linghe Media, which made its debut at the BJIFF, not only presented official peripherals of well-known films and TV dramas, such as Three-Body, Ultimate Note and Eternal Brotherhood, but also created a hyperspace base at the activity site start a conversation beyond space and time, where the collection of character stamps of film and TV IPs, time mailbox, exchange of idle items, display of props and other interesting links were set up, giving behind-the-scenes professionals in film and television presentation and production a chance to interact with fans.
The special exhibition area of AI-generated digital Ji Gong by Spiritual Realm Cyber was most popular. Here, you could make a cyber wish, experience special makeups, ride the real mount of the Wolf King in the TV series Novoland: Eagle Flag, etc. Characters in films and TV dramas interacted with film fans in the form of digital humans. Besides, citizens had a chance to experience costumes and props of film and television works, which stunned a lot of visitors.
▌Creating a world-class film festival to let people enjoy the fun of film+
Film IPs are very influential, which can increase the cultural charm by putting them on, boast a unique cultural aesthetic by printing them on hats, meal boxes, coffee cups and beer cans, and add fun and labels to life by transforming them into chic products, figurines, calendars, postcards, mobile phone cases, books, stamps, scented candles and other cultural products.
At Langyuan Station, you can see film-themed restaurants, coffee shops, pop-up stores and poster walls everywhere, and occasionally encounter crew shooting, star-related photo spots, film concerts, roadshows for new film releases, industry exchanges and other activities.
To relieve your tiredness and help you escape from the busy life, Langyuan Station and the film & television crossover market of this year's Movie Plus Energy Aggregation have provided an easy lifestyle for people who love movies and life, and created a relaxing place where the film and television industry can freely communicate with consumers and bring infinite possibilities of film+.
As an outfield supporting event of the 14th BJIFF, Langyuan Station, the host of the Movie Plus Energy Aggregation, and the BJIFF Organizing Committee are highly consistent in the planning concept of the event -- The film festival is not only a feast for the film and television industry, but also a diversified cultural exchange platform that allows more people to enjoy the fun of films, achieves the crossover promotion of film and television industry, and further pushes the boundaries of film+.
▌Fusion of industry and new consumption brings new productive forces to the film and television industry in Chaoyang District
Deeply rooted in the development of the cultural industry in Chaoyang District, Langyuan Station has successfully transformed from a cluster of old warehouses built in the planned economy age to an ecological model of the integration between the film and television industry and new cultural consumption in Beijing. It is a powerful embodiment of rapid growth and active innovation of the cultural industry in Chaoyang District in the digital economy age, as well as a miniature of the film and television culture industry in Chaoyang District to take the initiative to embrace consumption and technology.
As One Production, which is situated at Langyuan Station, has a state-of-the-art film and television post-production base in Asia. Since its inauguration at Langyuan Station, it has been engaged in the post-production of many popular films, such as Lost in the Stars, Never Say Never, Deep Sea, etc. At the 14th BJIFF, As One Production launched the Action Bar outdoor cinema that blends films, coffee, catering, performing arts and the natural environment of Jiangfu Park together. It is not only a place for film and television practitioners to work, meet, communicate and gather, but also a consumption scene that provides film fans with all-new film cultural experiences.
Through the integration of films, technology, culture and consumption, the conventional model of production + consumption has been newly upgraded, and the boundary between the cultural industry and new consumption is gradually breaking down, bringing along new productive forces. Langyuan Station will make more efforts to deepen the integration between technology and culture.
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