This year, the 11th Beijing International Film Festival (BJIFF) will be taking place in Beijing from August 14 to 21. AEP and the BJIFF Organizing Committee held a signing ceremony in Beijing on June 25, confirming that AEP will be the officially designated hair nourishing and care product. The presence of AEP in the BJIFF will allow more people to give attention to this top hair care brand from China.

　　

Over more than a decade since its inception in 2011, the BJIFF has experienced a process of strong start, development by leaps and bounds, international presence and all-round upgrading, and developed its unique positioning and style featuring "Master, Mass, Market". Today, not only is it a platform for intercultural exchanges, but also it serves as a stage for young filmmakers at home and abroad to show their talents.

 

Similarly, AEP that was founded in November 2020 also focuses on young people. It is dedicated to their scalp and hair care, delves into scalp micro-ecology research, and gets a direct look into various scalp and hair problems, striving to bring a safe, high-quality luxury experience to users worldwide.

　　

In addition, AEP's reputation has also been extended from China to the rest of the world. Since its entry into the North American market in 2020, it plays well on all fronts and has been brought into focus among businesses in the industry. AEP is favored by Andy Lecompte, a personal hair stylist of international superstars such as Madonna Ciccone and Jennifer Lopez, and has recently invited him to act as its global brand ambassador.

　　

The positioning of the BJIFF as an event focusing on "Master, Mass, Market" is also what AEP set out to pursue and persists in. The long-term dedication to products and the local market has helped AEP grow into a power of strength of the new-generation Chinese brands, while allowing the brand to be more agile in capturing user demand. With more stringent requirements on innovation and quality, AEP has been evolving into a scalp care brand with national influence.

 

In addition to a strong technology research and development system, a top-level domestic supply chain system, and the excellent efficacy and quality of its products, AEP today has also proven itself on the lips of numerous consumers. Becoming the prestige official partner of the 11th BJIFF enables AEP to shine in the realm of art as well.