This summer is destined to be extraordinary – the Tokyo 2020 Olympics is in full swing and the BJIFF is coming as scheduled. The BJIFF presents trendy tips to our lads and lasses, allowing you to be McDreamy/Muse in the eyes of your classmates and an elegant star in the eyes of your family. Leverage this summer to make you a sharp dresser, and let the derivative products of the BJIFF bring you to blow everyone away.

The 11th BJIFF has designed a fun series of official derivative products in collaboration with the streetwear brand Shouban Kingdom. In the near future, we are going to launch a variety of creative, trendy derivative products such as canvas bags, mugs and fan badges, and offer our lads and lasses trendy tips. With the all new design and application of vitascope, retro 3D glasses and other film elements that are so familiar to movie fans, we create more creative and diversified products that are the envy of your fellows. The following are our trend tips for you.

Does the dazzling sunlight in September make the beautiful eyes of you our cute boys and pretty girls overshadowed? Are you still filming at a backlot in the sun reaching 86 degrees Fahrenheit? From now on, the BJIFF will present a proprietary white baseball cap to effectively block the ultraviolet light, allowing you to avoid exposure to the scorching sun during the hot summer days and be a chic "star" worshipped by people around you. On the side of the baseball cap there is the official LOGO of the BJIFF, without sacrificing its fashionable performance while echoing this year’s film festival.

In a style showing an aura of elegance, small decoration can be added to the promotion of the overall image of dress sense.

 

Inspired by the film festival itself and retro film elements, the BJIFF series of badges is also one of the highlights of the derivative product family launched this year. The new design of vitascope and 3D glasses patterns highlights the continuation of the BJIFF’s spirit of remaining true to its founding purpose, and is also a prospect for kicking off another decade.

LOGO order: The BJIFF LOGO and the word 2021 are overlaid in design. The multi-color fonts of the word 2021 also reflect the diversity of this year's BJIFF, and are even a terrific expression of its theme while demonstrating the identity.

3D glasses badge: The emergence of 3D movies is not only emblematic of the exploration and innovation of generations of filmmakers in the film industry, but also marks the transformation of the film from real-time effects to digital effects. With the help of 3D glasses, the immersion of films has made a giant step forward.

Vitascope badge: Although we have now entered the era of digital projection from the era of film projection, the early film projectors and classic films not only have left an indelible mark on the memory of a generation, but also pay a tribute to the Chinese film industry making breakthroughs and forging ahead all the way.

Are you still worried about not having a suitable bag for containing your laptop every day? With this customized canvas bag from the BJIFF, you can start working anytime, anywhere. When it comes to making PPTs, meeting the ddl, drawing, editing, playing games and listening to music, it can help you save time, enhance elegance and complete your learning tasks with ease of mind.

 

A pattern of old-fashioned 3D glasses on the bag is not only a symbol of the transformation of the film from real-world effects to digital effects, but also a terrific expression of the identity of movie fans.

For another canvas bag model, there is a vitascope pattern on the side to pay tribute to the staff behind the scenes who work hard for films. 

In more detail, the official BJIFF LOGO is embossed on the other side of the bag.

 

In an environment where dreams increasingly need to be empowered today, the BJIFF sincerely invites everyone to participate in this film feast in Beijing, making concerted efforts to create light and feeling the charm of the film together.

 

The official derivative product series of the 11th BJIFF will be available for pre-sale on the official WeChat Store mini-program on August 5. At the same time, during the BJIFF, it will also be on sale in offline stores. Please stay tuned.