On September 25, the 11th BJIFF Beijing Film Market Signing Ceremony was held in Beijing, with leaders present including Wang Jiequn, Deputy Director of the Publicity Department of the CPC Beijing Municipal Committee and Director of the Beijing Municipal Film Administration, Yang Shujian, Deputy Party Secretary and President of Bank of Beijing, Wang Bo, Secretary of the Party Committee and general manager of Poly Culture Group Corporation Limited, and Li Weiqiang, Executive vice general manager of Poly Culture Group Corporation Limited and Chairman of Poly Pictures Investment Co., Ltd.

 

The film industry shoulders the major mission and social responsibility of "telling Chinese stories and spreading Chinese voices", and is an indispensable force for China to become a cultural power. To further promote the construction of Beijing as a national cultural center and build a film and television highland with world influence, The Bank of Beijing and Beijing Municipal Film Administration signed the Strategic Cooperation Agreement on Supporting the Development of Beijing Film Industry. This is the first time that the Beijing Municipal Film Administration has signed a strategic cooperation agreement with a financial institution. The two sides agreed to provide no less than 20 billion yuan of credit for the film industry enterprises in Beijing in the next five years, support the development of high-quality film enterprises in the industry and construction of film industry clusters and key film projects, provide comprehensive financial services for film enterprises and excellent film talents in Beijing, and establish a financial linkage mechanism to create an open and inclusive environment for the prosperous development of the film industry in the capital.

 

At the scene of the signing ceremony, Chaoyangmenwai Branch of Bank of Beijing, Cuiwei Branch of Bank of Beijing, Yonghe Wenchuang Branch of Bank of Beijing and Dawang Wenchuang Branch of Bank of Beijing signed strategic cooperation agreements with four leading film enterprises respectively, including Bona Film Group, Enlight Media, Maoyan Entertainment, and He Li Chen Guang Group, with a total contract amount of 2.13 billion yuan for supporting the shooting and distribution of film works. 

 

Wang Jiequn, Deputy Director of the Publicity Department of the CPC Beijing Municipal Committee and Director of the Beijing Municipal Film Administration, pointed out that "Beijing Film Market" selects excellent film projects, organizes commercial signing activities and promotes international exchanges and cooperation in the industry by building "Film Factor Transaction Platform", "Project Pitches Transaction Platform" and "Film Copyright Transaction Platform ". In the past ten years, "Beijing Film Market" has facilitated 302 projects to negotiate and sign contracts, with a total transaction amount of 165.028 billion yuan. In the signing ceremony of the Beijing Film Market project of the 11th Beijing International Film Festival, a total of 23 enterprises signed cooperation contracts on 44 key projects, with a total amount of 35.223 billion yuan. The achievements of Beijing Film Market can be attributed to the growth of Chinese film industry for more than a century, especially the vigorous development of the film industry of the People's Republic of China, the opportunity of the era that China is moving from a major film power to a great film power, the persistence of the vast number of filmmakers, the masses’ hope for the future of Chinese films, and Beijing's advantaged cultural resources and fruitful results from the construction of the "four centers”. The BJIFF "Beijing Film Market" will continue to make a new and greater contribution to the development of the Chinese film market.

 

As the sole financial institution partner of the Beijing International Film Festival, Bank of Beijing and the Beijing International Film Festival have been working together for ten years. In the "China Film Investment and Financing Summit ", Bank of Beijing participated in the launch event of 2021 Report on Survey of China Film Investment and Financing, released the "Film+" Copyright Pledged Loan, and had in-depth discussions with industry experts on the new changes and new situation of the development of the film industry and hot issues such as film investment and financing. Bank of Beijing won the "Financing Enterprise of the Year" award at the Chinese film Industry Awards. 

 

Since the launch of cultural finance brand construction in 2006, Bank of Beijing has continuously innovated the mechanism system and upgraded the product supply, supporting many excellent films such as Hi, Mom and The Battle at Lake Changjin; with the development and expansion of many high-growth film and television enterprises, it has issued loans of more than 24 billion yuan for more than a thousand film enterprises, and created a unique path of film financial innovation and development: The first is to formulate top-level strategic planning: Bank of Beijing includes the building of distinctive cultural and financial brands in the strategy of the whole bank, and set up the cultural and financial center at the head office level, set up the first cultural maker center of the bank, and create a culture-and-creation-featured branch culture-and creation-specified branch; the second is to provide featured products: Bank of Beijing constantly focuses on the characteristics of film and television industry, industry characteristics and enterprise characteristics, and continuously strengthens the innovation of financial products. The Bank of Beijing has successively launched featured financial products such as "Creative Loan", "Cultural IP Link" and "Film & Television Loan" to promote the prosperity and development of film and television industry; it customized the exclusive financial service plan of "Jingcai Cultural Park" around the Starlight Industrial Park and other key film and television parks, and provided "one-to-one financing guidance + service". The third is to promote efficient government-bank cooperation, issue "Cultural Talent Loan", so as to provide people-oriented convenient financial services for outstanding cultural talents in film and television industries; it jointly build Beijing Copyright Asset Management and Financial Service Center with various parties to set up a more competitive system of copyright pledge products and promote the construction of film industry highland in the capital.

 

In the future, Bank of Beijing will continue to work with more film enterprises with dreams and responsibilities, support more excellent films with themes and resonance, continue to focus on the strategic positioning of building a national cultural center, continue to demonstrate the responsibility of financial institutions in the capital, and boost the high-quality development of film and television industry.