The "Brands Power Chinese Movies" Live Streaming for Nonprofits will take place again on the ceremonial red carpet for the Opening Ceremony of the 13th Beijing International Film Festival (BJIFF) from April 20 to 21, 2023. The event was hosted by Beijing International Film Festival Co., Ltd. and co-organized by Zhongyi Daguan (Beijing) Cultural Communication Co., Ltd. and Hangzhou YOWANT Network Technology Co., Ltd., with Yudagongzi as the streamer. 

Two livestreaming sessions will be held. Nonprofit e-commerce session will take place on April 20. Many brands will be invited to participate in the livestreaming, with a proportion of the proceeds donated to China Film Foundation. The livestreaming session with celebrity interactions will take place on April 21. Film crews and star filmmakers will be invited to interact with fans at the livestreaming studio and to flack films. They will bang the drum for nonprofit livestreaming event and Chinese films. Yudagongzi is a well-known top streamer and chief cosmetics star promoter on Kuaishou, with over 36 million followers. It will also be simultaneously livestreamed via such accounts as Kuaishou Movie, Kuaishou Entertainment, and Kuaishou Star News. This nonprofit livestreaming session will be viewed by over 100 million followers, making it an exciting and popular event. 

The “Brands Power Chinese Movies” Live Streaming for Nonprofits was initiated in 2020 by Zhongyi Daguan (Beijing) Cultural Communication Co., Ltd. and has been devoted to building a value bridge between Chinese films and Made in China (brand). More than ten events have been held in the past three years, which have raised over 7 million yuan for China Film Foundation. At the same time, the nonprofit livestreaming event has received great support in the industry, including over 100 stars and filmmakers who voiced support at the livestreaming studio. 

Hangzhou YOWANT Network Technology Co., Ltd. is the only leading enterprise that operates on top three livestreaming platforms of Douyin, Kuaishou and Taobao. It cooperates with over 50 stars such as Jia Nailiang, Cecilia Cheung, and Huang Shengyi, and has nurtured more than 100 top streamers. The two sides will work together again to promote the commercialization of film and television traffic resources, increase brand value, and contribute to nonprofit film undertakings. It is believed that this nonprofit livestreaming event bring more support and power to the Chinese film industry that is now free from the impact of the epidemic!