Last year, the BJIFF joined hands with the BVLGARI, an Italian jewelry brand, for the first time. This year, BVLGARI will once again collaborate with the BJIFF to inherit the profound artistic accumulation passed down for 139 years and create a magnificent dream of light and shadow. As an official strategic partner of the 13th BJIFF, BVLGARI will present a unique BVLGARI · Journey to Italian Film Themed Screening during the festival to showcase the enduring elegance of classic films with Italian style. The BVLGARI · Conversations Forum will invite heavyweight guests to discuss the splendid world both on and off the screen. The BVLGARI · AVRORA Awards will also bring a surprise for the audiences with the dazzling light of women during the festival. BVLGARI will join hands with outstanding filmmakers to present a wonderful feast of light and shadow and bring a brilliant collision of film art and exquisite jewelry. 

Film artists draw a fantastic journey with graceful light and shadow and open up infinite possibilities with extraordinary creativity, just like the jewelry shining with dazzling brilliance endows natural treasures with enduring beauty with the exceptional techniques and endless creativity. BVLGARI, born in 1884, has captured the hearts of numerous celebrities and elites with its profound artistic heritage and exuberant aesthetic style, established an inseparable relationship with the art of film since the 1950s. Over the following decades, BULGARI has accompanied numerous films across time and distance to become an acclaimed classic in the history of film that has witnessed the generations of outstanding filmmakers tirelessly exploring the vast realm of light and shadow and illuminating the way for an exciting new journey. 

The birthplace of BULGARI, the "Eternal City" of Rome, witnesses the flourishing development of film industry in Italy. Starting from the 1950s and 1960s, a large number of classic films such as Cleopatra, Roman Holiday and La Dolce Vita were filmed in the Cinecittà Studios. BULGARI, together with many film stars such as Elizabeth Taylor, Audrey Hepburn, Sophia Loren and Ingrid Bergman, has created countless iconic images on the screen and composed a stirring tale of the film art. The relationship between BULGARI and film has also extended beyond the screen, as many film stars including Shu Qi, Liu Yifei, Anne Hathaway, and Zendaya choose to wear BULGARI jewelry to attend the red-carpet ceremony at film festivals around the world, which witnesses the glorious moments for all the filmmakers.  

With limitless passion and relentless pursuit of the art, BVLGARI has been joining hands with the film industry for decades to constantly create masterpieces with endless inspiration. BVLGARI has also made unwavering commitment to driving the development of film industry and bringing unique brilliance to the art of lights and shadows. In 1956, BVLGARI started making medals for the David di Donatello Award to praise the exploration and pursuit that never stops in the world of lights and shadows. From then on, BULGARI has collaborated with numerous world-famous film festivals to promote the film industry to continuously write legends. 

During the BJIFF this year, BULGARI will meticulously prepare a screening section themed with BVLGARI · Journey to Italian Film Themed Screening and bring classic Italian films to showcase a different Italian lifestyle to the audience with a grand visual feast, recall the glorious era of Italian films, experience the enduring charm and significance of Italian films in history since the "la Dolce Vita”, and invite film fans to share the joyous and passionate moments with BULGARI.

BVLGARI values the support for young female directors. This year, BVLGARI will join hands with the BJIFF TALENTS to select two shortlisted female directors to create short films recalling the glorious era of Cinecittà Studios in Italy. The short films will be presented at the Beijing Film Panorama this year to highlight the outstanding strength of young female directors and inspire more young female filmmakers to get passionate about film creation.

BVLGARI will also organize the BVLGARI · Conversations Forum during the BJIFF. Senior filmmakers and creators will be invited to tell their stories and share experiences related to the films, discuss the changes of film industry and the eternal charm with the time goes by. From their own professional fields, the guests will lead the audience to discover the commonalities between films and jewelry, both of which are still touching through baptism in history, so that more filmmakers and film fans can be inspired. 

The 13th BJIFF will officially kick off on April 22 and offer a feast of lights and shadows for the blooming spring. BULGARI will once again join hands with the BJIFF to inherit the craftsmanship and achievements of outstanding filmmakers, and support new generation of filmmakers to explore broader stages. The film art and exquisite jewelry will shine brilliantly together, and BULGARI invites film fans to immerse themselves in the beautiful dream and fully appreciate the dazzling splendor of the film art.