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Animation Forum of the Game-based Animated Films Exhibition Section is about to Open: Aesthetic Exploration and Innovation of Chinese Animation
On the morning of April 25, the Opening Forum of the Game-based Animated Films Exhibition Section of the 13th Beijing International Film Festival (BJIFF) will be held at the Beijing Yanqi Lake International Convention & Exhibition Center (BYCC) in Huairou District.
Poster of the Opening Forum
The theme of this forum is "Aesthetic Exploration and Innovation of Chinese Animation", and it will invite a number of senior practitioners and creators to give in-depth explanations from the creation and expression of traditional art films and animation images in the new era, the enhancement of Chinese animation aesthetic system by technical means, the full integration of art styles and stories, and how Chinese animation goes international, and jointly discuss the aesthetic system and future development direction of Chinese animation based on the current booming animation industry.
▍Industry leaders gather to talk about the development of Chinese animation
The opening forum is divided into two parts: keynote speech and roundtable dialogue. The panelists of this forum are (in no particular order): Chen Liaoyu, director in chief of Yao-Chinese Folktales, Yang Zhigang, director of Dahufa, Weng Ming, production designer of Deep Sea, Hu Rui, director of Goose Mountain, Cheng Liang, director in chief at Dangdang Animation, and Cai Bo, producer of the animation work Goose Mountain, will moderate the forum.
Chen Liaoyu, director in chief of Yao-Chinese Folktales and associate professor of Animation School, Beijing Film Academy
Main works: 
Network animation Black Box Series, Gossip, etc.; TV series animation Good Habits  Every Day, Festival in Flour Town and so on; animated film Foodiverse and the animated short film collection Yao-Chinese Folktales. 

Yang Zhigang, animation director and director of Dahufa
Main works: 
Animated films Dahufa and Heavy Rain; Animated series Yanluo Road, Mr. Miao, Mee's Forest and so on; Anime short film Valley of White Birds, etc. 

Weng Ming, animation director and
production designer of Deep Sea
Main works: 
Executive director of Chinese and foreign animation series such as Monkey King, Chess Player, The Fantastic Four, The Legend of Nezha, Long Tail and The Dreaming Girl; Executive director of French animated films Zarafa, Loulou, l'incroyable secret and April and the Extraordinary World; production designer of the animated film Roco Kingdom 4; executive director of the animated film CJ7: Super Q Team; production designer of Deep Sea.
 

Hu Rui, director of Goose Mountain
Main works: 
Animated short film The Visitor (2010), Yao-Chinese Folktales: Goose Mountain (2022).
 

Cheng Liang, director in chief at Dangdang Animation
Main works: 
Director of animation drama Cano Lan; co-director of the animated film Sleep Administration.
 
Forum moderator: 
Cai Bo, Executive producer of animation
Main works: 
Producer of animated TV series Mojospy, Rainbow Sea and Gossip; Producer of the animated film series Roco Kingdom; producer of Yao-Chinese Folktales: Goose Mountain (2022).
The panelists will focus on the theme of "Aesthetic Exploration and Innovation of Chinese Animation” to analyze in-depth the aesthetic system of Chinese local animation, find the right direction and path for the rise of Chinese animation, and make it more competitive and popular in the international market.
▍Insist on cultural confidence, and root in the oriental aesthetic accumulation
In the Spring of 2023, the collection of short animated films Yao-Chinese Folktales has achieved both popularity and reputation with its exquisite painting style, interesting story and Chinese philosophy throughout, becoming a veritable hit at the beginning of the year. At this forum, Chen Liaoyu, chief director of Yao-Chinese Folktales, will give a keynote speech on the topic of “Chinese Wonder Stories: Collision of Oriental Folktales and Independent Animation Aesthetics”, systematically explaining the aesthetic concept behind the creation of Yao-Chinese Folktales and the deep exploration of traditional Chinese culture.
This year's animation film market is also full of surprises, and a number of films have obtained good box office and reputation. The Deep Sea, which was released during the Spring Festival, won the applause of the audience for its fine and delicate visual effects of particles and ink. Weng Ming, the production designer of Deep Sea, will deliver a keynote speech on the topic of “Origin of Dreams: Early Art Exploration of the Film Deep Sea”, telling us about the exploration of characters and scenes in this work from the original creative intention to aesthetics. In addition, Cheng Liang, director in chief at Dangdang Animation, will also give a keynote speech on the topic of "Integration and Innovation of Chinese Jiangnan Features and Animation", sharing with us the integration and innovation of characteristic regional features in animation works.
Facing the endless vitality of the Chinese animation market and the profound issues related to the development of the industry, the panelists will speak out freely to boost the confidence and morale of practitioners and further strengthen the responsibility of creators through the exchange of ideas and sharing of experience.
Boost the film and game industries together in the warm spring. Let’s meet together at the industry gala on April 25!
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