The 13th Beijing International Film Festival (BJIFF) and Beijing Time-Honored Brands Association hosted a “BJIFF with Time-honored Brands” Strategic Signing Ceremony on April 25 at Langyuan Station, which opened a new chapter of collaboration between time-honored brands and film art.

This year, the Beijing Time-Honored Brands Association organized approximately 1,000 outlets of more than 20 time-honored brands to be part of the publicity and promotion of the BJIFF, through which those time-honored brands were able to expand the film cultural market while film fans could enjoy the unique appeal of Chinese business culture. Apart from diverse consumption choices and experience for film fans, those participating time-honored brands facilitated the busy consumption season in Beijing.

More than 20 brand participated in the collaboration, opening up a brand new field for the development of time-honored brands. Zhangyiyuan, Liubiju and Baitasi Pharmacy among other time-honored brands launched online and offline marketing events to enhance their popularity and influence via e-commerce platforms, such as Tmall and JD.com, and physical outlets. Dabinghuang, Liubiju and Dushuntang Chinese Furniture and other enterprises offered discounts to film fans. Those promotional discounts not only boosted consumption, but also increased popularity of time-honored brands.

As of May 31, approximately 1,000 time-honored outlets received great quantity of BJIFF film fans, who found the rich variety of promotional activities really worthwhile. We are confident that along with further in-depth collaboration between time-honored brands and BJIFF, more exciting events brimming with the traditional culture that time-honored brands boast, and film culture will be delivered.

Heritage stands timeless. Time will tell.