BVLGARI x 14th BJIFF

With its bold and wild artistic creativity, BVLGARI, the Italian jewelry brand, has formed a deep bond with the cinema throughout its stunning and colorful history. BVLGARI was founded in 1880s in Rome when the cinema was active in bud. Since then, jewelry and cinema have been intertwined like gems with dazzling glow. This year marks the 140th anniversary of the founding of BVLGARI, and third year since BVLGARI’s being the official strategic partner of the Beijing International Film Festival (BJIFF). Thanks to its huge support in the international film festival again, BVLGARI will join prominent filmmakers from around the world, and open a new chapter of cinema together through the star-studded festival.

Throughout its artistic development over 140 years, BVLGARI has been deeply tied with the cinema. With its presence in many world-renowned classics in history, the brand stands timeless together with those film stars. BVLGARI began to stand out in the 1950s with its dazzling Italian aesthetics, avant-garde creativity and eternal style. Meanwhile, the founding city of BVLGARI -- the “eternal” Rome witnessed the booming film industry of Italy. Countless classics were produced in the prestigious Cinecittà Studios.

　　

Sophia Loren wears BVLGARI in Ready to Wear

BVLGARI’s bond with the cinema goes beyond screen. Its jewelry was worn by timeless characters portrayed by all-time film stars, like Gina Lollobrigida and Ingrid Bergman. And the brand has accompanied generations of outstanding filmmakers in exploring the vast cinematic world.

　　

Gina Lollobrigida and Ingrid Bergman wear BVLGARI pieces

Today, BVLGARI’s global brand ambassadors, including Shu Qi, Liu Yifei, Anne Hathaway and Zendaya Coleman, are all world-renowned film stars. Together with them, BVLGARI shines on the Red Carpet and film-related events held around the world, and celebrates honorary moments for filmmakers. 

　　

BVLGARI has been generously sponsoring top international film festivals for long, and contributing to the sustainable development of cinema. BVLGARI started making medals for the David di Donatello Award in 1956, honoring constant exploration and pursuit in cinema with top craftsmanship. From then on, the brand established cooperation with numerous prestigious film festivals worldwide, and joined them in facilitating the development of film industries. In 2013, BVLGARI participated in the restoration of the classic Cleopatra, a film with great significance for the brand; in 2014, BVLGARI donated 1.5 million euros to restore the Spanish Steps in Rome, so that the romantic scene from the classic film Roman Holiday can be revitalized. As a partner with the BJIFF, BVLGARI has presented many Italian masterpieces to film fans so that the eventful film festival can be further enriched, and film fans can enjoy the eternity and important role of Italian cinema; the brand has customized special presents for the winner of the Tiantan Award for Best Actress to celebrate the glorious moment and cinematic honors. 

　　

Gold medal of the David di Donatello Award by BVLGARI

BVLGARI has attached great importance to the support of young female directors. After successful cooperation in the BJIFF TALENTS last year, BVLGARI sponsors the NEWHER Women-Focused Film Section of the 14th BJIFF this year by co-creating a short film with two prominent female directors, namely Story Chen and Zhu Xinyi, to explore the infinite appeal of cinema. The short film will be screened to the public during the BJIFF with a view to demonstrating excellent talents of young female directors and inspiring more female filmmakers to start filmmaking.

　　

Young female directors Story Chen and Zhu Xinyi

The 14th BJIFF is opening on April 18. BVLGARI and its glittering jewelry pieces will join the festival on an exciting and eventful journey of the cinema, and celebrate a stunning cinematic feast. 

BVLGARI, a house of LVMH, was founded in the center of Rome in 1884. With exquisite craftsmanship, creative design and bold palette, BVLGARI became the magnificent Roman jewelry house and icon of contemporary Italian art of living over decades. Since its founding, the brand has been upholding the pioneering spirit rooted in its DNA, and has established an extensive retail and hotel network in shopping districts around the world, creating an entire line of diversified products and services ranging from jewels, wrist watches, accessories and fragrances to boutiques and hotels. It’s now a big name in the international market. Meanwhile, BVLGARI has worked with many partners in promoting the sustainable development of philanthropy. The brand firmly believes that innovation at present, commitment to corporate and environmental responsibilities, and repayment to nature and society are the keys to achieving sustainability in future. 

BVLGARI’s online boutique (www.bulgari.cn) is now officially launched. Browse BVLGARI jewelry, wrist watches, leather goods, accessories and fragrances, and enjoy easy and convenient online shopping. 

BVLGARI’s Weibo: weibo.com/bulgari; official WeChat account: BVLGARI_Official