Tong Ren Tang has a profound brand culture that is well aligned with “mediocrity and benevolence” advocated in traditional Chinese culture. Upholding the corporate mission of “Cultivating Kind-heartedness and Benefiting Mankind and Preserving Health”, Tong Ren Tang is fully committed to serving public health.
Tong Ren Tang partnered with the BJIFF in creating a new chapter of culture
As the Official Exclusive Health Preservation Brand of the 14th BJIFF, the time-honored brand joined the BJIFF this April full of art and passion in offering an unprecedented cultural feast. The appealing time-honored Tong Ren Tang brand and cinema--a global form and art and communication played complementary roles in creating visually and mentally joyful experience for the audience.
▌Tong Ren Tang drink, and cultural and creative products stunningly unveiled at the Exhibition of the Beijing Film Market
Tong Ren Tang Bar at the Beijing Film Market
Tong Ren Tang specially set up a unique bar in the Beijing Film Market held at Langyuan Station. Visitors were able to taste Tong Ren Tang’s signature drink--loquat juice. The drink is made of fresh loquat pulps, and tastes fresh and sweet. It’s widely well received. Apart from the drink, Tong Ren Tang displayed products of rich cultural creativity, such as solid perfumes and fragrance tags, so that visitors could enjoy the unique fragrance of traditional Chinese culture while touring the Exhibition.
Cultural and creative products of Tong Ren Tang
▌Premiere sponsorship--Tong Ren Tang sponsored the premiere of Strangers When We Meet
Premiere of the film Strangers When We Meet
Tong Ren Tang prepared fresh and sweet loquat juices for every guest and audience attending the premiere of the Strangers When We Meet held at the Emperor Cinemas. The special event added immersive cultural vibe, and allowed everyone present to feel the brand’s warmth and care. It was not only a drink but also a unique and heart-warming touch of the premiere. Its special texture and flavor appealed to the audience, and left deep and amicable impression of the brand.
Premiere of the film Strangers When We Meet
▌Tong Ren Tang’s title sponsorship of the Tiantan Award Official Selection Talent Party to offer an exchange platform for outstanding filmmakers
Tiantan Award Official Selection Talent Party
Moreover, Tong Ren Tang sponsored the Official Selection Talent Party of Tiantan Award, the core competition section of the BJIFF. The star-studded night created a platform for exchanges and interaction among excellent filmmakers from around the world.
Staff enthusiastically introduced Tong Ren Tang products to foreign guests and invited them to try the products on the site. Many guests commented, “These Chinese drinks have a unique taste. It’s perfect for cooling on hot summer days.” Meanwhile, they acclaimed Tong Ren Tang’s innovation and product quality in the TCM field. The event carried on in amicable atmosphere for friendly exchanges and sharing.
Staff present competitive products like Niu Huang Qing Xin Wan and Ganoderma lucidum spore powder to casts & crews of the Official Selection, and invite them to taste loquat juice and other healthy drinks
Since its founding more than 350 years ago, the time-honored brand has been constantly committed to inheriting and promoting excellent traditional Chinese culture, and exploring modern innovation and technology to generate new momentum of high-quality development. Based on the “four-step” strategy of international development, Tong Ren Tang brought the TCM culture to major countries in Southeast Asia, Europe and the United States step by step over the course of more than 3 decades, thus becoming a leading force in promoting Chinese culture abroad. Through the collaboration with the BJIFF, Tong Ren Tang succeeded in combining its brand culture with cinematic art, enabled film fans and filmmakers from around the world to feel the charm of TCM and experience in person its continuous pursuit of health care, and allowed the world to learn about TCM culture and more people to benefit from TCM.
The successful partnership lays solid foundation for future cooperation between Tong Ren Tang and the BJIFF. Moving forward, Tong Ren Tang will continue to deepen cooperation with various cultural events, and publicize its brand culture and products in more diverse ways. At the same time, they will further strengthen exchanges and cooperation with filmmakers at home and abroad to expand new territories for the promotion of traditional Chinese herb culture and health care practice.
The collaboration between Tong Ren Tang and the 14th BJIFF not only showed the exemplary integration of TCM and cinematic art, but also deepened our understanding of the unique appeal of outstanding traditional Chinese culture. Let’s look forward to deeper and more exciting partnership between Tong Ren Tang and the BJIFF in the coming year to jointly open up a brilliant chapter of Chinese culture.