The 14th Beijing International Film Festival (BJIFF) presented an audiovisual feast to the world. Beyond cinema, the love and expectation of fans for the BJIFF’s derivatives continue to grow, but some fans feel very regretful for not being able to get one as the "Year of the Loong” fridge magnets and windmill badges are sold out. They left messages on social media, expressing their love and regret for the two derivatives, and constantly asking whether there would be replenishment or launch of new derivatives.

　　Derivatives are sold out on all online platforms

As the most considerate film festival, the BJIFF officially announced that the rotating windmill badge, clapper board fridge magnet and "Year of the Loong” fridge magnet will be officially available for sale again on May 17 with a limited quantity, in an effort to live up to the expectations of film fans.

300 double-layer rotating windmill badges will be released. As an epitome of the unique charm of the BJIFF, it comes with the imitation enamel process that presents high-grade texture, and double-layer rotating design that shows its extraordinary quality. Each windmill badge carries the beautiful memory of the BJIFF, and the endless rotation of the windmill also symbolizes the film dream that filmmakers are adhering to. Their persistent pursuit of film art is always passionate and touching. The limited quantity of only 300 pieces also highlights its rarity and uniqueness, so film fans should not miss it this time.

　　Double-layer rotating windmill badge

The “Year of the Loong” badge fridge magnet set, which was sold out in three days at this year’s BJIFF, skillfully blends the spiritual totem of the Chinese nation -- Chinese loong, the unique goddess statuette of the BJIFF, the Temple of Heaven, a landmark of Beijing, as well as the iconic film reel and logo of the festival. Every detail shows the perfect fusion of film art and culture, endowing the product with unique artistic value and cultural connotation.

　　“Year of the Loong” badge fridge magnet set

In order to enhance the collection properties of this “Year of the Loong” badge fridge magnet, the quantity is limited to 500 sets. Each fridge magnet is engraved with a unique product number from 1 to 500. These numbers not only represent the rarity of each set of fridge magnets, but also give them irreplaceable collection value. For film fans and collectors, it will be a precious gift of great commemorative significance and collection value, which can be collected by themselves or given to others.

　　Product number 001

　　“Year of the Loong” badge fridge magnet set

Apart from these two hot derivatives, the clapper board fridge magnet was still sold out after being replenished for two times. As an indispensable tool in filmmaking, the clapper board has long been a symbol of film shooting. The numbers and time on the clapper board are like the pulse of a film, recording each shot. It not only records the progress of the shooting, but also witnesses the hardships and efforts of filmmakers in pursuit of their dreams.

This time, while continuing the superior material and craftsmanship of the product, we increase the quantity to 500 pieces, ensuring that each product can achieve the best quality, and allowing more friends to own this unique derivative.

　　Clapper board fridge magnet

Fans can pay close attention to the BJIFF’s official shop on Taobao, and the products will be officially launched on May 17. Don't miss this rare opportunity again. In the future, by carrying out continuous innovation based on classic designs, we will launch more practical and artistic derivatives under the core design concept of “film + life”, witness the beautiful integration of film and life with fans, and create more unforgettable memories of the BJIFF.