The Beijing International Film Festival (BJIFF), Wonderland, and ARTnews China have collaborated to establish the Art & Vision Certain Unit, China's first film unit dedicated to the development of commercial art short films. The unit, centered on "Art, Fashion, Commerce, and Innovation", aims to explore the deep dialogue between brands and art. The first Art & Vision Certain Unit built a bridge for young creators to communicate with brands and masters through forms such as work collection, forums, and dinners, constructing a sustainable talent ecosystem and sparking a surge in the creation of artistic commercial short films. More than 450 short films were gathered over three months, of which 52% were art short films and 43% were commercial short films.

　　

　　

　　

　　

　　

　　

　　

　　

　　

The forum and dinner of the first Art & Vision Certain Unit