15th Beijing International Film Festival

Official Exclusive Premium Catering Brand

Pioneer of New-Style Shandong Cuisine

 -  LU STYLE

Paying Tribute to the 120th Anniversary of Chinese Cinema

Celebrating the Times

In 2025, marking the significant 120th anniversary of Chinese cinema, LU STYLE officially becomes the exclusive premium catering partner of the 15th BJIFF. This collaboration represents not only a crossover between culinary arts and cinema but also a profound resonance between two cultural inheritors - safeguarding tradition with craftsmanship and honoring the future through innovation.

During the festival, from artistic installations to exclusive dishes created for the Beijing Film Night, from festival venues to cultural salons, LU STYLE will deeply integrate culinary arts with film artistry. Together with Chinese cinema, LU STYLE will explore cultural heritage and contemporary innovation, contributing an artistic spirit of “Beauty in Creation” to the 15th BJIFF. 

The 120-year journey of Chinese cinema is a grand cultural epic, brimming with stories of change and innovation. From The Battle of Dingjunshan in 1905 to Ne Zha 2 in 2025, Chinese cinema has not only chronicled the evolution of society but also become a vivid testament to the preservation and reinvention of Chinese culture. Each generation of filmmakers has brought their unique perspective and profound emotion to tell China's stories, showcasing the enduring allure of Chinese culture.

The name “LU STYLE” embodies a deep love for Shandong culture and a commitment to revitalizing Shandong (also called Lu) cuisine. Guided by the legendary Master Wang Yijun of Shandong cuisine and culinary advisor Qu Hao, LU STYLE honors the traditions of Shandong cooking while embracing influences from other culinary styles. By integrating modern healthy diet principles and adapting to contemporary tastes, LU STYLE infuses its creations with aesthetic thoughtfulness. Beyond simply cooking a cuisine, LU STYLE carries the mission of preserving a culture and redefining a way of life. 

Chinese cinema continues to break box office records worldwide and earn international acclaim; LU STYLE has been honored with The Growing of the Great Brand, achieving both “Michelin” and “Black Pearl” distinctions. - This is not only an affirmation of heritage but also an inspiration for the future.

Innovating while preserving tradition, and preserving tradition through innovation, is our deepest tribute to culture and our brightest aspirations for the future.

The Warmth of Livelihood | The Original Intention of Being Rooted in the Land

The lens of Chinese cinema has always been focused on the earth, capturing the warmth of ordinary people's lives and telling stories that are both humble and authentic. Similarly, LU STYLE is deeply rooted in the fertile soil of Shandong culinary culture, transforming every dish into a vessel of heritage and a guide to a better life.

Wong Kar-wai's The Grandmaster speaks of martial arts as a discipline of “one horizontal, one vertical”. In the same spirit, LU STYLE's urban branches strive for “A Unique Style for Every Store”. The artisans of LU STYLE, who brought “Shandong Huabobo” to the Intangible Cultural Heritage Exhibition, share a common spirit with the suona craftsmen in Song of the Phoenix. Both embody an unwavering dedication, deeply rooted in culture, land, and the livelihood of the people.

The “deeply rooted” does not mean standing still, rather, it is about transforming the simplest elements of life into the defining melodies of the times. 

The Height of Art | Diverse Expressions of Eastern Aesthetics

Chinese cinema captivates the world with its unique artistic expression, showcasing the multifaceted charm of Eastern aesthetics. Similarly, LU STYLE embraces this spirit, committed to innovatively expressing Eastern aesthetics in the culinary field, boldly breaking through traditions, and becoming a pioneer in the industry.

In Hidden Man, Jiang Wen uses rooftop chases as a metaphor for freedom, while LU STYLE captures the essence of Shandong culture through its “Eight-Color Pancake”. In Deep Sea, Tian Xiaopeng employs Particle Ink Painting technology to achieve an Eastern style, while LU STYLE crafts an aesthetic lifestyle through sculpted gourds, The Book of Songs-inspired staircases, starry ceilings, silk road peonies, and delicately designed fish platters.

The height of art lies not only in the intrinsic aesthetic value of the work but also in its ability to touch hearts and evoke resonance, allowing people to deeply experience the power of culture. 

Special Event | “Beijing Film Night” Dinner: Five Dishes Paying Tribute to Chinese Cinema

To express gratitude and extend a warm welcome to guests and filmmakers, BJIFF has organized a themed banquet titled “Beijing Film Night”. As the official exclusive premium catering partner of the 15th BJIFF, LU STYLE will present five meticulously crafted creative dishes, each paying homage to milestones of Chinese cinema. Every dish serves as a heartfelt tribute to the century-long journey of Chinese film.

Conclusion | To the Eternal Creators

From April 18 to 26, LU STYLE will join hands with the 15th BJIFF in celebration. Celebrating the 120-year legacy of Chinese cinema and the timeless journey of Chinese culture that honors tradition while embracing innovation!

A brand under Ziwei Meili dedicated to the inheritance and innovation of Shandong cuisine, LU STYLE goes beyond catering to explore broader possibilities of human experience.

By reflecting on the essential relationship between people and food, LU STYLE infuses its offerings with cultural significance, elevates taste and sophistication, and creates diverse experience. Rooted in traditional Shandong cuisine, LU STYLE embraces influences from various culinary traditions to innovate and redefine Chinese New-Style Shandong Cuisine. Beyond catering, LU STYLE ventures into the field of lifestyle aesthetics, crafting multifunctional experiential spaces that pioneer a new crossover model of art and catering. Beyond the exquisite flavors, LU STYLE brings users a multidimensional appreciation of life's beauty.