BF&LF
The Beijing International Film Festival (BJIFF) will join hands with CR Mixc Lifestyle North China Commercial Region to co-create the Beijing Film & Life Festival.
During the 15th BJIFF, nine shopping centers under CR Mixc Lifestyle will roll out a series of exciting activities, including special screenings, cultural and creative bazaar, and movie fan offline photo spots. Watch an open-air movie, stroll through a cultural and creative bazaar, and immerse yourself in a dreamy journey woven with light, shadow, and sound, experiencing the enchanting charm of cinematic art.
This cross-industry collaboration will not only add vibrant colors to urban life but also inject continuous vitality into stimulating Beijing's consumption potential. Gather your friends and head to the Beijing Film & Life Festival to embark on this extraordinary cinematic adventure!
Big Screen Illumination Plan
Nine CR Mixc Commercial Properties in Beijing
Unite for a Spectacular Cinematic Showcase
On the occasion of the opening of the 15th BJIFF, nine shopping centers under CR Mixc Lifestyle North China Commercial Region will simultaneously display the festival's main poster, main promotional video, and montage video of the Jury on their giant screens. Classic film clips and behind-the-scenes stories will come to life in a grand visual spectacle.
Special Screening Events
Breeze, Beer, and Open-Air Cinema
The Perfect Way to Embrace Spring
As the core highlight of this collaboration, Beijing Galleria and Shoukai Tongzhou MixC One will hold special screening events to bring an audio-visual feast to movie fans. After the screening at Beijing Galleria, there will be exchanges with the cast & crew, providing deeper insights into the films and a glimpse into the creators' passion.
The open-air screenings will take place every evening from April 18 to April 26 at Instreet, a unique commercial block within Beijing Galleria. Comfortable seating will be arranged, and the area is lined with charming bistro-style eateries. Enjoy a craft beer and delicious snacks while indulging in the magic of cinema - a perfect way to unwind and savor the season.
The theatrical screenings will be held in the Shoukai Tongzhou MixC One, which is located in the core area of Beijing's sub-center. The Dolby Atmos Hall of MixC Cinemas will deliver an immersive and ultimate cinematic experience.
Film and Cultural Bazaar
Can’t keep the classic scene?
Take the Passion from the Movies Home with You!
Starting from April 18, Beijing Galleria, Shoukai Tongzhou MixC One, Beijing Yaojiayuan MixC One, and Beijing Wangjing MixC One will also launch movie-themed bazaars, featuring a variety of unique film-inspired cultural and creative products, meticulously arranged scenes, and perfectly curated music. Immerse yourself in a romantic encounter with cinematic culture!
Movie Fan Offline Photo Spots
Tribute to Classics
Unlock Exclusive Movie Blockbusters
From April 18 to May 5, exclusive movie-themed photo zones will be set up for movie fans at Beijing Galleria, Shoukai Tongzhou MixC One, Beijing Wangjing MixC One, Beijing Miyun MixC One, Beijing Yaojiayuan MixC One, Beijing Qinghe MixC One, Beijing Xibeiwang MixC One and Xidan The New. Whether you're capturing fun moments with friends or immersing yourself in cinematic nostalgia, every photo is a tribute to classic films.
Exclusive Fan Benefits
Just watching movies not enough?
Eat, Drink, Play - All in One!
During the event, CR Mixc Lifestyle North China Commercial Region will also transform its shopping centers into fan-spoiling hubs, meticulously preparing a series of fan benefits, including exclusive consumption vouchers and customized themed merchandise. Simply participate in the event check-ins, and you can take all these rewards home - with even more surprises waiting to be unlocked!
