Spring illuminates all things, and it's the perfect time for affordable movie screenings. The 2025 Beijing Spring Subsidized Movie-Going Event will be launched soon. To enrich the cultural life of citizens and promote the integrated development of culture, commerce, tourism, and sports, Beijing's Cultural Consumption Promotion Initiative is launching a consumer-friendly campaign for the first time at the Beijing International Film Festival. A total of RMB 5 million in movie subsidies will be distributed directly to benefit residents. 

From April 14 to May 5, 2025, residents can participate in the BJIFF's special zone, limited-time discounts, checkout savings, and film-exclusive offers through the Maoyan platform.

Enjoy affordable movie screenings and discover four layers of exciting surprises!