A Letter to Media Friends

Dear Media Friends,

Warm greetings to you all.

As spring arrives, we once again reunite in the world of cinema. While global cinema marks 130 years of history, Chinese cinema celebrates its 120th anniversary, and the Beijing International Film Festival (BJIFF) steps into its 15th edition. In this momentous year, we eagerly anticipate joining hands with you once again to embark on a cinematic journey that transcends time and space.

Over the past fourteen years, you have been alongside the BJIFF in its growth. With cameras as your pens and words as your voice, you have captured and witnessed the festival’s transformation and renewal in each spring. Through your keen insights, you have explored every corner of the festival, seizing its most captivating moments and recording both the spotlight and behind-the-scenes with vivid storytelling. It is your professionalism and passion that have made this grand celebration of cinema shine even brighter, carrying the charm of film art beyond the screen to a wider audience. You are not just witnesses to the BJIFF, but also active participants and storytellers. It is your presence that gives the festival its warmth and soul.

　　(Jury and Media Meet & Greet)

The media registration channel for the 15th BJIFF has officially opened. The registration deadline is 18:00 on April 3, 2025. Media friends can register via the official BJIFF website (www.bjiff.com) by clicking on "Media Spotlight – Media Registration" on the homepage or via the official WeChat account "Beijing International Film Festival". Once the application is approved, the organizing committee will confirm the registration via SMS or online notification.

　　(Media Participation in Festival Events)

Looking back at last year, the Shouchuang · Langyuan Station Liangyue Study became a space where you worked tirelessly and found moments of rest. This year, the press center will once again be located here, now with an even more comfortable environment and enhanced services to better support your work. We look forward to welcoming you again, hoping that while you capture the stories of others, you also find your own moments of inspiration.

Film is an art form that transcends time and space, carrying the dreams and emotions of humanity. From the earliest silent black-and-white films to today’s innovations in AI and XR technologies, every advancement in filmmaking has revealed the limitless possibilities of film art. As we celebrate this centennial milestone, we honor the past while welcoming the future. And you are the ones who capture and preserve these moments of transformation. We firmly believe that with your presence, the history of cinema will always remain vivid and alive.

On and off the screen, there is beauty to behold. This spring, let’s reunite in Beijing, where cinema becomes our shared language. Together, we will witness the power of film, experience its boundless magic, and continue humanity’s timeless pursuit of artistic beauty. The 15th BJIFF warmly invites you to embrace the beauty of spring and immerse yourself in the world of film.

　　Organizing Committee Office of the 15th BJIFF

　　February 10, 2025