As the first international film festival in China after the full recovery of offline events, this year's Beijing International Film Festival (BJIFF) will once again fulfill its promise of “Let’s enjoy the best films in Beijing this spring”. Besides, to satisfy the needs of moviegoers, the BJIFF has launched a number of stylish and practical peripheral products, such as sun protection clothing, baseball cap, canvas bag, electric mixing cup and refrigerator magnet. These peripheral products will be available for sale offline at Langyuan Station from April 25 to 27. Let's get the BJIFF-themed gifts.

Are you ready? As 2023 is the Year of the Rabbit, the BJIFF has joined hands with KEEP FEELING to launch the co-branded Dearest diamond rabbit. This rabbit is not only a decoration, but also passes on a vision for the future of the film market. With the glittering look, smooth lines and golden plating, it breaks the convention and is very striking. The unique design of the nose tip is presented in the shape of a diamond, and is a mixture of hardness and software, which implies that we are seeking soul resonance in contraction and fusion. Even Sun Yi, the volunteer ambassador of the BJIFF, loves the diamond rabbit so much that she signed for it. Do you want to have the same diamond rabbit as Sun Yi? Download the Maoyan app and snap it up on April 11. Let this sweet and meaningful diamond rabbit accompany your movie journey, and dream about cinema for a better future. 

We also prepare other abundant peripheral products for moviegoers.

　　

Using the trophy of the BJIFF Tiantan Award as the design element, it comes with transparent material that fits many styles and different occasions. The styling of the Tiantan Award trophy reflects the combination of traditional culture and modern design. You may change the background according to your preference, so that the Tiantan Award trophy can unleash new ideas in different scenarios.

　　 

The electric mixing cup is small and portable, suitable for all types of drinks. It adopts black and white colors paired with the official logo of the BJIFF. The versatile colors perfectly suit the simplified design style. Incorporating stirring, heating and insulation functions, it displays quality in details while ensuring practicability.

　　

The sun protection clothing is an essential product in summer, and its blue design adds a little coolness to the hot summer. It is very stylish and versatile. The light, thin and breathable material can effectively resist UV rays. With a mini storage bag, it is easy to carry around.

　　

The old-fashioned and versatile design of the canvas bag is presented by the combined silhouette of the BJIFF and Tiantan Award trophy. The bag is made of canvas and dotted with leather design at the straps and corners to reduce wear and tear in everyday use. The large storage space paired with wide strips applies uniform force on your shoulder, suitable for multiple scenarios.

　　

The baseball cap design is simplified and graceful, and the versatile color paired with BJIFF letters highlights its low-key design. The comfortable and breathable fabric and material and the wide brim design will make your outfit more fashionable.

Do you still remember this year's TV series hits Punch Out and A Dream of Splendor? The Jianzhan tea cup has appeared in many film and TV works. Jianzhan is not only an representative of ancient culture, but also shows modern people's pursuit of aesthetic life. The BJIFF has partnered with the Yiguan Qilan Studio to launch the fine co-branded Jianzhan tea cup. The product was made by Wu Wendong, an inheritor of intangible cultural heritage. It boasts the partridge glaze that looks like flowers in full blossom, meaning that everything comes back to life and is full of vigor. It is not only a decoration, but also an essential utensil that calms you down, so that you can stay away from impetuosity, enjoy the people and things around you, and truly appreciate the beauty of minimalist life. Come and snap it up!

The BJIFF derivatives, as an extension of the film festival, are full of emotional elements such as memories, and are gifts for filmmakers and film fans. We hope that this year's peripheral products can closely link films to moviegoers and this city, so that the film culture can better integrate into the city and people's lives. Stay tuned for the 13th BJIFF, and there are more surprises ahead!