Films in two decades embrace dual-Olympic dreams. On the morning of April 18, the 20th Beijing International Sports Film Week Theme Forum - Overseas Publicity and Promotion of Chinese Sports Films was held at O-stage, Langyuan Station. Panelists, including Keng Guan Chiu, Malaysian famous Chinese director, Li Tingwei, Secretary of Party Committee, Director and General Manager of Poly Pictures Investment Co., Ltd., Tong Jian, world champion in pairs figure skating and Olympic silver medalist, Song Fangjin, Famous scriptwriter and writer in Chinese mainland, and Guan Yadi, veteran filmmaker, podcaster and annual overall champion of the Whitbread Round the World Race, presented on the forum. Yan Qiang, a sports media personality and founder of Score Sport, presided over the forum.

Scene of the 20th Beijing International Sports Film Week Theme Forum

Yan Qiang

The forum focuses on the global communication of sports films, and the six guests have launched a series of professional and in-depth exchanges and discussions on the current development status of the sports film industry, overseas dissemination, and the construction of sports powers through sports films from different perspectives, making a multi-dimensional and all-round interpretation of "the global communication significance of sports films" and "the content and channels of communication".

Group photo of panelists on the forum

Tong Jian, world champion in pairs figure skating, Olympic silver medalist and the image ambassador of this year's Sports Film Week, has introduced the development status of China's ice sports, the integration and development of sports and various art types, and talked about the significance of the globalization of Chinese sports films from the perspective of athletes. According to Tong Jian, in the process of international communication, Chinese sports films will help improve the international image of the sports industry; as an important form of media, films can make the world better understand the real development status of Chinese athletes and Chinese culture.

Tong Jian

From the perspective of investors, Li Tingwei has analyzed the participation of Poly Pictures in the co-production of two sports element films, YOLO and Pegasus 2, and summarized the characteristics of sports films with high-box office with four words: "multiple integration, emotional drive". He believes that sports films driven by emotion are an important way to expand the dissemination, and that "sports films are to carry out international communication, telling the individual stories first, and then the mass ones.” In respect of how to do a good job in the combination of sports films and traditional culture, he has taken Lion Dance Sisters and other films as examples for valuable sharing.

Li Tingwei

Song Fangjin has made an in-depth elaboration on "How to spread Chinese sports films overseas" from the aspect of drama. According to Song Fangjin, for sports film creation, "types should be diversified, and themes be in-depth", and he has also expressed his own unique views on how to balance the authenticity and drama in the creation of drama. He believes that telling home-based Chinese stories is the primary way for sports to spread internationally.

Song Fangjin & Tong Jian

Keng Guan Chiu, based on his practical experience of directing many sports films, has described many difficulties in the process of sports film production, and put forward his own professional opinions, including how to integrate sports elements with other types of films, how to balance professional technology and emotions, and how to better express the authenticity of sports through lens. He believes that "sports and film should be combined for mutual achievement.”

Keng Guan Chiu

Guan Yadi has expressed his opinions as both a veteran filmmaker and a fan of extreme endurance sports. He believes that creating a good sports film requires love of both the film and sports. In the process of making sports films, we should embrace the mass market, and root the sportsmanship in our hearts. Only in this way can we make a sports film that brings deep resonance and is suitable for global dissemination.

Guan Yadi