This symposium focuses on the cultural development strategy of Xicheng District, Beijing, aiming to promote the high-quality growth of the digital cultural industry represented by the animation, film, and gaming sectors. It aims to strengthen the cultivation of the digital cultural industry in Xicheng District, preserve and inherit outstanding traditional Chinese culture, and gradually establish the “End of River” cultural IP ecosystem. The event will invite representatives from professional institutions specializing in animation, film, and gaming, along with social organizations, content production companies, internet platforms, and authoritative media outlets focusing on cultural and creative industries, as well as relevant departments of the Xicheng District People's Government.

Experts and scholars attending the symposium will engage in in-depth discussions on topics such as preserving outstanding traditional Chinese culture while developing the “End of River” cultural IP, fostering talent in the animation, film, and gaming industries, and promoting innovation through school-enterprise collaboration. They will address current and foreseeable challenges within the industry and propose practical solutions to encourage the continuation of outstanding traditional Chinese culture, facilitate the growth of the animation, film, and gaming industries, accelerate the rise of Chinese animation, and contribute to establishing a new cultural IP identity for Xicheng District while continuously driving the high-quality development of the digital cultural industry.