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As Spring Approaches, Let's Pursue Light Together! The 14th BJIFF Game-Based Animated Films Section to Grandly Open | Audience Recruitment Officially Begins
In such a lively and vigorous season in April, we are embracing a feast of culture and art. On April 21, 2024, the Game-Based Animated Films Section of the 14th Beijing International Film Festival (BJIFF) will officially kick off in Huairou District, Beijing.
Poster of 14th BJIFF Game-Based Animated Films Section
The section this year is themed “Spring Blossoms & Innovation”, which perfectly aligns with the current market situation of beautiful spring days and shared prosperity of movies and games. Based on traditional sub-sections in previous years, it will seek breakthroughs in innovation. Under the guidance of the BJIFF Organizing Committee Office, and with the coordination and assistance of Mr. Cai Min, Curatorial Consultant of the 14th BJIFF Game-Based Animated Films Section, and Ms. Lou Yixiao, Ambassador of the section, this year's event has set up the Selection of Animated Short Films for the first time, and also included the Hanfu Culture Exhibition, Animation and Gaming IP Exhibition and other quality activities for the public into the E-sports Carnival, bringing audiences more surprises and expectations.
▍ The event with four sub-sections is about to open
The 14th BJIFF Game-Based Animated Films Section consists of the Selection of Animated Short Films, E-Sports Celebration for Filmmakers, Ceremonies (Red Carpet, Awards Ceremony and Cocktail Party-Night of ZHAI YAO), and E-sports Carnival.
As a new addition to the section this year, the Selection of Animated Short Films has solicited about 800 entries from over 40 universities and colleges nationwide, such as the Communication University of China, Beijing Film Academy, and Central Academy of Fine Arts. With the conclusion of the final-round review, the selection activity also came to an end. The final results of 5 Outstanding Animated Short Films, 15 Excellent Animated Short Films, and 3 Jury-recommended Animated Short Films will be unveiled at the Awards Ceremony of the section. Let's look forward to and witness the announcement of these honors together! In order to encourage and support excellent new animators, the 60 animated short films shortlisted for the final-round review will be screened at the Huairou Campus of Beijing Film Academy on April 20, and screened online in a special zone of the BJIFF official website, conveying their dedication and passion for animation art. In the future, the Game-Based Animated Films Section will continue to give full play to the role of a platform, and further gather new forces. While integrating international animation youth elements, the section will add more professional animated short and feature film subsections, striving to build a professional platform that promotes cross-cultural exchanges and encourages creativity.
At the E-Sports Celebration for Filmmakers, film company teams will be gathered to compete in gaming. The winning team will participate in a star tournament, and race against Lou Yixiao and her star friends. Ambassador Lou Yixiao along with stars Huang Junjie, Lelush and Caelan Moriarty will partner with professional players EDGM.Ning Zhi and EDGM.Ming to race against the winning team of the Film Company Tournament in an interesting and professional star tournament, presenting an enjoyable competition and achieving the linkage between movies and e-sports.
After the fierce competition, the much-anticipated ceremonies will grandly kick off. The ceremonies will start with the Red Carpet. Representatives from star and film company teams, such as Lou Yixiao, Ayungg-a, Huang Junjie, Caelan Moriarty and Lelush, the Jury for Selection of Animated Short Films, and the cast & crew of the shortlisted films will appear on the Red Carpet and conduct face-to-face exchanges with media and audiences. At the Awards Ceremony, honors will be presented to the winning teams of the Film Company Tournament, and stars like Lou Yixiao and Caelan Moriarty will bring stunning performances. The launch ceremonies for the much-anticipated Beijing E-sports 2024 and the Film Carnival will be also held on site. Besides, new animations to be released in 2024 will be promoted. Let's expect what kind of visual experience and story emotion these works will bring to the audience. In the end, the results of the Selection of Animated Short Films will also be unveiled at the ceremony, marking the successful conclusion of the selection activity. The Awards Ceremony will be followed by the Cocktail Party-Night of ZHAI YAO. On such a beautiful evening when spring flowers are in full bloom, all guests will make a toast, talk about cooperation and creativity, and enhance the mutual understanding and cooperation in a relaxing and pleasant atmosphere. In order to remember this memorable moment, guests will also attend a special hand print ceremony, together injecting more impetus and confidence into the beautiful future of the industry.
You can still enjoy the fun of activities during the Labor Day holiday. The E-sports Carnival is to be held from May 1 to 3, which mainly involves the E-sports for All Experiential Zone, Hanfu Culture Exhibition, and Animation and Gaming IP Exhibition. Specifically, the E-sports for All Experiential Zone will provide family games and VR sporting events, including the Eggy Party, Wii and other games or devices. The Hanfu Culture Exhibition will display various costumes in the Tang, Song and Ming dynasties, and offer visitors an immersive tour of the ancient culture. At the same time, traditional folk games, such as fan-making and pot-throwing, will be set up to assist with teaching through lively activities. The Animation and Gaming IP Exhibition will join hands with several well-known animation IPs to set up an interaction area, so that visitors can take photos. The E-sports Carnival will not only bring participants joy and entertainment experiences, but also play a big role in cultural inheritance, industrial promotion and social interaction.
▍Join us in this grand event
In order to let more citizens better feel the charm of movies, games and animations and share the pan-entertainment achievements in the integration of games, animations and movies, the 14th BJIFF Game-Based Animated Films Section is now recruiting audiences from the whole society, and inviting you to attend this cultural and artistic feast together!
Event arrangement:
5:00PM-6:30PM, April 21, 2024
Red Carpet (Banying Liangtian Leisure Area, Huairou District, Beijing)
7:00PM-9:00PM, April 21, 2024
Awards Ceremony (Theater, Zone E, Huairou Campus, Beijing Film Academy)
Object of recruitment:
Citizens who love movies, games and animations, regardless of age, gender and occupation, are all encouraged to sign up.
When and how to register:
Click the “Read Full Article” link or scan the QR code to fill in the registration information from April 16 to 20. After successful registration, please keep your mobile phone available so that we can confirm the participation details with you in a timely manner.
Tips: ➽Traffic routes:
By bus: Take Bus H68 or H48 to the South Gate Stop of Beijing Film Academy (Huairou Campus); Drive a car: Navigate to the South Gate of Beijing Film Academy (Huairou Campus)
As a major event of the BJIFF "Film+" with unique exploration significance and diverse features, the Game-Based Animated Films Section, based on an international vision, is dedicated to pooling high-quality animation resources, and building an exchange, cooperation and innovation platform for Chinese and foreign animation practitioners and the gaming, film and television industries. Through the Screening of Animated Short Films, E-sports Carnival and other activities, we encourage participation by all people, thus enriching their spiritual and cultural life, and allowing them to fully experience the joy and passion of e-sports games and animations.
This is not only a fantastic linkage between animations, games and films, but also a beautiful prelude to the crossover integration and collaborative development of the cultural industry. With a wide range of theme activities and your positive participation, let’s together expect the 14th BJIFF Game-Based Animated Films Section to take place successfully, feel the market vitality with shared prosperity of movies and games, and witness beautiful spring days.
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