When the pixels of film narratives intertwine with the algorithms of fashion design in the digital realm, a grand event of light and shadow technology, and fashion begins to weave the neon attire of the future. The 15th Beijing International Film Festival is set to commence, and as a pioneering highlight of this year's BJIFF, the Film & Fashion Section will kick off on April 17 with the theme "Cinematic Vanguard: Fashion in Nature" in Harmony. This crossover celebration of film and fashion will collaborate with renowned Chinese womenswear brand NAERSI, weaving a mesmerizing dreamscape where light and style converge.

 

 

On April 17, the Kuilongwen Welcome Avenue at Beijing Yanqi Lake International Convention & Exhibition Center will once again transform into a dazzling runway for the 15th BJIFF Light & Fashion Gala and NAERSI's 30th Anniversary Show: Crowning with Lys This grand showcase will see NAERSI reimagine its three-decade fashion journey through the lens of cinematic artistry. Additionally, NAERSI has specially crafted the “Crowning with Lys” haute couture collection as a tribute to the cinema and fashion, dedicated to film enthusiasts and fashion aficionados alike. Under the spotlight of hundreds of media outlets and esteemed guests from the film and fashion industries, this exclusive collection will bring to life the symbiotic philosophy of light, technology, and sustainable fashion. The fashion show will invite and gather numerous renowned filmmakers and supermodels, using a fashion visual language that interweaves the real and the imaginary to convey China's sustainable fashion declaration to the world.     

Kuilongwen Welcome Avenue at Beijing Yanqi Lake International Convention & Exhibition Center

The Forum on Integrated Development of Film and Fashion & Honor Night of Film and Fashion will spark a wave of discussion on the integrated development of film and fashion, and the mutual guidance of science and technology and innovation. This year, the forum innovatively focuses on AI for the first time, with the theme “AI-Driven Fashion Shorts: Empowering Brand Communication”. It has specially invited AI experts, AI technology R&D engineers in film and television production, representatives of AI video creators in domestic fashion, fashion brand representatives, well-known filmmakers, and other guests to discuss the integration of AI technology with art and fashion empowered by light and shadow. They will explore how AI technology can continuously expand the boundaries of communication between film and fashion and reshape the future of script creation, virtual fashion design, and the film and television industry. As the night falls, the Film and Fashion Honor Night will beneath the starlit sky light up the highlights of cross-border, integration, and innovation in the film and fashion industries. It will pay tribute to those pioneering works in the film and fashion industries that have always insisted on innovation, practiced sustainable concepts, and broken through technological barriers. From the meticulously crafted zero-carbon concept dinner to the traceable eco-friendly gowns worn by the guests, every detail is a poetic interpretation of the “Fashion in Nature” theme.

Photos from the 2024 Forum on Integrated Development of Film and Fashion