Film+
Art & Vision Certain Unit
The Beijing International Film Festival (BJIFF), Wonderland. and ARTnews China jointly hosted "ART & VISION CERTAIN UNIT", which is the first film unit in China that focuses on commercial art short films and provides cross-field communication. Adhering to the core concept of "Fashion·Art·Commercialization·Creation", it aims to foster a new ecology and new cultural wave for the creation of commercial art short films in China, establish industry standards for commercial art short film, and cultivate new creators.
The Art & Vision Certain Unit makes its debut as the inaugural event dedicated to commercial art short films and their diverse cultural dimensions. It primarily aims to discover and exhibit the creative and aesthetic expressions portrayed in films. Taking advantage of the influential media platforms of Wonderland. and ARTnews China, this unit features meticulously planned film screenings and cross-cultural exchange activities each year, selecting and recognizing talented film creators and their works. These endeavors seek to offer a wealth of viewing experiences and facilitate extensive industry discussions, while also fostering the expansion of creative thinking and the birth of new works. They aim to cultivate a deeper understanding of the allure of commercial art short films among audiences, as well as professionals from the fields of art and fashion, both at home and abroad.
The Art & Vision Certain Unit jury will select 10-15 short films for the shortlist, which will encompass various genres such as art-oriented microfilms, fashion short films as commercials, and artistic advertisements. From multiple dimensions, multiple fields, and multiple perspectives, the selection process consists of three stages: first-round review, second-round review, and final-round review. At the end, eight distinguished awards will be presented.
BEST SHORT FILM AWARD
The award recognizes the work from the current shortlist that achieves a harmonious combination of expression and form, style and originality, authorial intent and execution, and seamless integration of textual value and audiovisual language.
BEST CREATIVE AWARD
The award recognizes the work among the current shortlisted submissions that boasts abundance in storytelling, a seamless overall structure, a unique visual style, and profound thematic meanings.
BEST ARTISTIC AWARD
The award recognizes the work from this year's shortlist that demonstrates exceptional artistry and creativity in the realms of visuals, music, fine arts, and photography.
BEST DIRECTOR AWARD
The award recognizes the director in this year's shortlist who showcases outstanding directorial abilities, remarkable self-awareness, a distinct aesthetic sensibility, and a bold exploration of artistic styles.
BEST VISUAL AWARD
The award recognizes the work from this year's shortlist that excels in visual design, artistic style, color application, and overall aesthetic innovation.
BEST ORIGINAL SCORE AWARD
This award recognizes the work among the current shortlisted entries that demonstrates exceptional achievements in music composition, arrangement, and recording.
JURY RECOMMENDATION AWARD
The award recognizes the work from this year's shortlist that offers creative solutions and outstanding performance in a specific technical component, including photography, fine arts, sound, design, or editing.
AUDIENCE AWARD
This award recognizes the work that has garnered widespread recognition and admiration from audiences during the screening phase.
The current Art & Vision Certain Unit encourages filmmakers to create more content not only for brands but also for the art sector and public culture, shaping a liberated artistic landscape within a new set of rules. With a pioneering vision and the authoritative endorsement of the art world, its mission is to explore the finest young generation of Chinese commercial short film creators in the realm of art. The Talent Scheme is an innovative extension of the Art & Vision Certain Unit. In its inaugural edition, the Talent Scheme will select 15 exceptional creators from a vast pool of entries and enter into contractual partnerships with them, serving as the first cohort of creators to be cultivated, to jointly embark on an artistic innovation journey.