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14th BJIFF Run for Fun and Initiators towards the Stating Point of Dreams
With the advent of Run for Fun, the list of co-initiators was already released. This is a list composed of senior film producers, media staff, and actors/actresses, including San Mu, founder of the magazine Movie View, Zhu Huilong, founder of the More Joy Entertainment; Tang Bohui, Assistant General Manager of Poly Film Investment Co., Ltd. and Party Branch Secretary and Executive Vice General Manager of Poly Digi-Entertainment; Celina Jade, actress and singer; Jill Hsu, actress and singer; Tony LV, producer and founder of LV STUDIOS; and Xu Yiding, Vice Chairman of Beijing Film Society and Chairman of KAI Pictures (from left to right, in no particular order), all of whom will provide their support for the event.
Poster of co-initiators for the 14th BJIFF Run for Run
The co-initiators of Run for Fun are all senior figures in the Chinese film and television industry. In their words, Run for Fun is a public welfare activity aimed at promoting the combination of film culture and healthy life, echoing the saying that "culture and sports are as one". This event is designed to convey the pursuit of healthy life by Chinese filmmakers through running, and to spread positive attitude towards the goal of universal health. This event is not only a sports activity embodying energy, but also an action that highlights responsibilities and sentiment. The co-initiators will use their influence and appeal to support the great “running”.
Let’s run!
San Mu
Founder of Movie View
At the start line of the Run for Fun, we have garnered countless support from those who love films. In our journey towards dreams, we never stop recording delight and perseverance with lenses, in a bid to give more power to more people.
Zhu Huilong
Founder of the More Joy Entertainment
On the stage of Run for Fun, let's follow our dreams together to make every effort to turn our dreams into reality, thus building a colorful future for the film industry.
Tang Bohui
Assistant General Manager of Poly Film Investment Co., Ltd. and Party Branch Secretary and Executive Vice General Manager of Poly Digi-Entertainment
Let’s run with passion, run with vigor! At the Run for Fun, we should never stop to make our dreams come true while sharing the joy and enthusiasm with our peers since every step we take represents our love for film career.
Celina Jade
Actress and singer
Let’s take firm steps to chase dreams of film, have emotional contacts with the audience with superb acting skills, and talk with them with moving melodies. Every step we take is for love and for dream!
Jill Hsu
Actress and singer;
Runner
Initiator of “Her Power Team”
To maintain vigor and youthl, we should have self-disciplinary and positive attitude. On melodious steps, Run for Fun makes us together in a beautiful mixture of music and images. I want to sing for dreams and run for love. I hope happiness will stay with us forever.
Tony LV
Founder of LV STUDIOS;
Producer
At the end of the Run for Fun, what we see is not only the backs soaked by sweat, but also the firm believe and love for the cinema. Let's run for our dreams and cheer for the future together!
Xu Yiding
Vice Chairman of Beijing Film Society
Chairman of KAI Pictures
Run for Fun is a stage for us to chase our dreams, and every step stands for the love for the cinema. Let's run with our hearts, interpret our passion for movies with our actions, and contribute to the future the filmdom!
The 14th BJIFF Run for Fun is to take place at 9:30AM on April 19, 2024 at Beijing Workers’ Stadium. With the rising sun, in this beautiful spring, nearly 30 teams will gather early in the morning to have a delightful run. So let's look forward to the wonderful performance of runners.
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