The 14th Beijing International Film Festival (BJIFF) already concluded, but this is not the end, as “life does not proceed all the time, but occasionally suspends”. Our love for movies continues, so does the BJIFF’s love for fans. This year, the BJIFF sent exquisite furniture under its partner brand Markor Furnishings worth tens of thousands of yuan through lucky draws at meet-and-greets, and bestowed the BJIFF’s commemorative ticket holders to viewers who asked questions at meet-and-greets. At meet-and-greets for the Official Selection of Tiantan Award, it even gave away movie posters autographed by casts & crews.

Today, it's time for the BJIFF to “spoil fans” again. We prepared premiere tickets of Gold or Shit, winner of this year's Tiantan Award for Best Feature Film. Please refer to the end of the article for details about how to participate. 

　　Premiere of Gold or Shit

The premiere of Gold or Shit, winner of the 14th BJIFF Tiantan Award for Best Feature Film, Best Screenplay and Best Supporting Actress, will be held in Beijing on June 2. In this early summer, let's “allow everything to happen and be brave and happy”. 

　　Photo of award presentation at BJIFF’s Closing Ceremony 

Gold or Shit, directed by Long Fei, written by Huang Jia, starring Hu Ge and Gao Yuanyuan, and featuring Yue Hong, Zhou Yemang, Jin Jing and Gan Yunchen as leading roles and Liu Jun and Liu Yiwei as special performers, is scheduled for public release nationwide on June 8. 

　　Poster of Gold or Shit

The film tells the story of Wu Di, a vulnerable young man who returns to his hometown to restart his life after experiencing setbacks in career in the big city, but encounters with his high school classmate Feng Liuliu unexpectedly. The film attempts to present another attitude and choice in the face of life’s “stagnation” to the audience. The light-hearted and humorous narrative also fits the mental state of contemporary young people. Besides, Wu Di's daily life with his family members resonates with the audience, making them laugh or smile every now and then.

　　Special video of Gold or Shit

Gold or Shit is the second feature film collaboration between director Long Fei and screenwriter Huang Jia, exemplifying the insights and contemplation of the new generation of filmmakers on the social landscape. Meanwhile, as a film shortlisted for the Competition Section of the 14th BJIFF Tiantan Award, Gold or Shit, made its world premiere at the BJIFF on April 19. With its unique relaxing and romantic style, the film was praised by the first batch of viewers, commenting that the viewing process is like a spiritual massage that can soothe the body and mind and alleviate “internal friction”. Director Long Fei, screenwriter Huang Jia and actors Hu Ge, Gao Yuanyuan, Yue Hong and Zhou Yemang also showed up at the meet-and-greet and actively interacted with the audience. 

　　Cast & crew attend the premiere

Many viewers said they hadn't seen a movie like Gold or Shit in cinemas for a while. “This is about a life restart guide of a vulnerable young man with tears, laughter and enlightenment, bringing an extremely comfortable viewing experience.” “I couldn’t stop when I was laughing, but I used up all tissues given by the girl next to me when I was crying.” “There is a feeling of relaxation as if some of my silted emotions have been released.” “This film elegantly expresses this dramatic transition in a very chic and gentle way, from which we can tell that the director and screenwriter are very kind.” 

　　Director Long Fei and screenwriter Huang Jia

At the Tiantan Award Best Feature Film Media Viewing & Meeting the Jury held on April 27, the Jury of Tiantan Award, including Emir Kusturica, David White, Kris Phillips, Jessica Hausner, Carlos Saldanha, Ma Li and Zhu Yilong, shared their opinions on Gold or Shit respectively, and revealed that the film won the Best Feature Film by the unanimous vote of the seven judges. 

Today, the BJIFF will continue to bring benefits, inviting three moviegoers to participate in the Beijing premiere of Gold or Shit. Premiere information and how to participate:

Premiere information

Venue: IMAX Hall, Emperor Cinemas (Emperor Group Center IMAX)

Date: June 2, 2024 (Sunday)

Film screening time: 3:15PM-4:58PM

Meet-and-greet time: 4:58PM-5:28PM

Attending guests: Long Fei, Huang Jia, Hu Ge, Gao Yuanyuan, Yue Hong, Jin Jing, Liu Jun, Gan Yunchen (The actual guests present shall prevail)